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ICR Articles

Snail Mail vs. Email Study Yields Mixed Results
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There are a number of questions not readily answerable about this survey, but some of the results make intuitive sense to me at least. The survey was conducted by International Communications Research (ICR) and concludes that customers overwhelmingly prefer promotional messages via snail mail (but that doesn’t mean they are persuaded by them).

MapQuest Offers Road Trip Tool
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MapQuest is hoping to make your summer plans a little simpler with its new feature, dubbed Route Builder. According to the company, “this new tool lets travelers save time and money by mapping out their entire journey – and multiple destination stops in between – in one convenient step.”