IBM
Two very reputable organizations - IBM Research and MIT's Sloan School of Management - recently collaborated on a report that's in part titled "Value of Social Network." And managers and employees everywhere should know that, according to said organizations, social networks can be quite valuable indeed.
Never mind Santa - 365 days a year, it's now Google that may know when you're sleeping or awake. The tech giant will be able to track things like heart rates and blood sugar levels, too, thanks to a partnership with IBM and help from the Continua Health Alliance.
I’m tracking the dismal news on all the various blogs. This is the worst month the tech industry has ever seen. The bad news from Microsoft, Intel, IBM is all over TechMeme and TechFuga.
LinkedIn announced a partnership with IBM Lotus today that will see integration between the professional social network and several IBM Lotus products."There has been significant demand from companies seeking to increase enterprise productivity by leveraging LinkedIn's powerful network of professionals," said Reid Hoffman, chairman and CEO of LinkedIn. "Today's announcement represents a step forward in addressing that need."
While it certainly is not an exodus there have been some high profile Google executives leaving the Mountain View nest for other opportunities.
IBM has partnered with International Broadband Electric Communications (IBEC) on a $9.6 million agreement to have Big Blue install Broadband over Power Line (BPL) networks at electric cooperatives through out the eastern U.S.The concept of broadband over power lines has widely been thought of as a dead end idea but with IBM's backing it is now being resurrected.
IBM has opened a social software research center dedicated to helping customers and partners better collaborate on a global scale. The center is headquartered at Cambridge, and staff will work closely with university faculty and students, as well as corporate partners.
Google and IBM began their alliance a couple of years ago in a rather unusual way. IBM CEO Sam Palmisano called up Google CEO Eric Schmidt and asked about distributed computing. Google wanted no part in the matter, but something apparently sparked its interest since the companies began a partnership at that time.
Lots of studies have shown that subliminal advertising doesn't work—at least it doesn't work as a direct cause of desired behavior. For example, imperceptibly flashing a hot dog in front of an audience does not increase hot dog sales. A recent study from Duke, though, says Apples might make you more creative.