More Employers Using Social Media To Engage Their Workforce

More Employers Using Social Media To Engage Their Workforce

By Mike Sachoff June 12, 2009 | 9 Comments

More employers are turning to social media tools in an effort to deal with reduced communication budgets and to keep their workforce engaged, according to new survey out today.

In its "Employee Engagement Survey," the International Association of Business Communicators (IABC) partnered with Buck Consultants, to examine how organizations are communicating with employees to keep them engaged and productive.

Social Media & Traditional Press Releases From the Edge

My presentation at IABC’s international conference in June is on “edge” content. While most of you probably are familiar with the notion, it’s an alien concept to most people I talk to.

IABC Group in SL

If you’re a member of the International Association of Business Communicators (IABC) and of Second Life, this might interest you.

PR and Telling the Truth

What a topic for a debate! This took place at the University of Westminster in London last Tuesday:

Leading figures of the UK PR world are to hold a debate at the University of Westminster on whether ‘PR has a duty to tell the truth’.

The result? According to Martin Moore who was there:

Top CEO Communicator Of The Year

The search is on to find the business leader who can demonstrate outstanding communication leadership for his or her organization.

Hobson’s Upcoming Speaking Gigs and Conferences

There are some great learning and professional development events taking place in Europe during the next few weeks that you might want to consider being part of.

IABC launches podcast series

If you’re an IABC member, you’ll be pleased to know that there’s a new communication channel though which you can hear about plans and happenings directly from the association’s leadership.

A Succinct Definition of Blogging

Catching up with some RSS feed reading this morning, I read Warren Bickford’s post at the IABC Cafe on the role of bloggers in the current Middle East crisis.

IABC Launches Conference Podcast and Blog

For the IABC 2006 international conference in Vancouver, Canada, in June, Shel and I are co-hosting and producing ConferenceCast, the official podcasts of the conference, as we announced in February.

OTRO to Podcast Media Relations 2006

Eric Schwartzman will produce a series of his “On the Record Online” podcasts from the Media Relations 2006 conference, April 9-11 in New York.

Employee Communications is the Chicken…

Marketing is the egg.

Commons Kick-off

The Communication Commons is up and running.

Podcasting the IABC Conference

I’m delighted to announce that Neville Hobson and I-cohosts of the For Immediate Release podcast-have agreed to produce a series of podcasts leading up to and running through the IABC 2006 International Conference.

IABC Launches News Centre

It’s often a good idea to just click on things on a website as you might discover something new.

IABC Opens Newroom

The International Association of Business Communicators (IABC)has added a newsroom to its website.

Podcast Entertainment

Last week, Shel and I had a great conversation via Skype with Lee Hopkins.

WiFi: A conference requirement

Last week, one comment kept recurring at Lawrence Ragan Communications’ annual Web Content Management conference in Chicago: “Why don’t they have WiFi?”