WebProNews

More Employers Using Social Media To Engage Their Workforce

More employers are turning to social media tools in an effort to deal with reduced communication budgets and to keep their workforce engaged, according to new survey out today. In its "Employee Engagement Survey," the International Association of Business Communicators (IABC) partnered with Buck Consultants, to examine how organizations are communicating with employees to keep them engaged and productive.

FCC Sends YouTubers Searching For Butt Scene

The Federal Communications Commission (FCC) thought long and hard about whether Charlotte Ross's buttocks were both shocking and titillating. Five years later, they've decided they were indeed, and are fining 52 ABC stations $1.4 million.

How do Blogs Measure up?

One of the benefits of being an IABC member is Communication World, the magazine for members. The September/October edition, which arrived in the mail today, is packed full of great content and is one of the better issues I’ve read in a while.

Professional Associations - Redefine Value

There’s still time for professional associations to redefine their value to members, but I’m not aware of any such initiatives among any of these groups. The clock is ticking.

IABC Takes Professional Development to China

As a long-time member of the International Association of Business Communicators (IABC) with a strong belief in the value of connecting communicators on a global basis, I was very interested to learn that IABC has partnered with the Shanghai Public Relations Association (SPRA) to bring IABC’s accreditation programme to China. In a press release yesterday, IABC said:

Social Media & Traditional Press Releases From the Edge

My presentation at IABC’s international conference in June is on “edge” content. While most of you probably are familiar with the notion, it’s an alien concept to most people I talk to.

IABC Group in SL

If you’re a member of the International Association of Business Communicators (IABC) and of Second Life, this might interest you.

PR and Telling the Truth

What a topic for a debate! This took place at the University of Westminster in London last Tuesday: Leading figures of the UK PR world are to hold a debate at the University of Westminster on whether ‘PR has a duty to tell the truth’. The result? According to Martin Moore who was there:

Top CEO Communicator Of The Year

The search is on to find the business leader who can demonstrate outstanding communication leadership for his or her organization.

Hobson's Upcoming Speaking Gigs and Conferences

There are some great learning and professional development events taking place in Europe during the next few weeks that you might want to consider being part of.