IAB Articles

U.S. Online Advertising Up 15.2%
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U.S. Internet advertising revenues for the first half of 2008 were $11.5 billion, reaching another half -year record that represents a 15.2 percent increase over the first half of 2007, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

The second quarter of  ’08 was up 12.8 percent over the same period in 2007 and showed a small decline of 0.3 percent from the first quarter.

Online Ad Spend In The UK Up 21%

Internet advertising expenditures in Britain grew to $2.95 billion (1.68 billion pounds) in the first half of 2008, a 21 percent increase year-on-year, according to the Internet Advertising Bureau (IAB).

Marketers showed overwhelming confidence in online advertising at a time when all major advertising mediums experienced declines in expenditure.  The total advertising market was down 0.7 percent year-on-year, during the first six months of 2008. Without the Internet’s growth the advertising market would have experienced a 4.6 percent decline.

IAB Reaches Out To Small Online Publishers

The Interactive Advertising Bureau (IAB) has created a new category of membership for small online publishers as part of an effort to help them prevent adverse state and Federal regulations that could harm the publisher’s ability to carry or sell advertising.

Internet Advertising Doing Quite Well

Internet advertising revenues reached a total of $21.2 billion last year! That’s billion.

That is according to IAB, who published PricewaterhouseCoopers’ Internet Advertising Report earlier this month. That is also 26% higher than the previous year.

Online Ad Spend In The UK To Surpass TV
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The Internet will surpass television as the largest advertising medium in Britain by the end of 2009, according to a report from the Internet Advertising Bureau (IAB), Pricewaterhouse Coopers and the World Advertising Research Centre.

The report says that Britain has the most developed online advertising market in the world and was worth $5.6 billion in 2007.

Online Ad Revenue Hits $21 Billion
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Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the last revenue record of $16.9 billion in 2006 according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

Fourth-quarter revenues reached approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. All four quarters reported in 2007 include record level revenues.

UK Online Advertising Reaches $2.6 Billion

UK online advertising spending reached $2.6 billion in the first half of 2007, up from $1.83 billion in the first half of 2006, according to the Internet Advertising Bureau UK.

Google’s Cut? Forty Percent, Baby

Divide the online advertising revenue pool into ten slices. Google devours four all by itself, to the tune of $7.5 billion in the US market so far in 2007.


Bear Stearns Bullish, Says GOOG To $700

So shares of Google are tickling the underbelly of $600. Big deal. Wait ’til next year, when trading puts a seven in front of those double-zeroes.

Internet Ad Revenues Hit $4.9 Billion

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers said that Internet advertising revenues hit a record high of $4.9 billion for the first quarter of 2007.

IAB: $16.9B Ad Revenue Online In 2006
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Full year online advertising spending in 2006 brushed against the underside of $17 billion, and ended up 35 percent higher than 2005’s annual revenue.

Internet Advertising Revenues Set Record

Internet advertising revenues in the U.S. totaled $16.9 billion in 2006 setting a new record and surpassing the 2005 record by 35 percent according to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.

 In the fourth quarter of 2006 internet advertising revenues hit $4.8 billion, setting a revenues record for a single quarter.

IAB’s Challenge Results in Meeting
The IAB challenged comScore and Nielsen//NetRatings last month to make their Internet measurements more reflective of the total population and make their methodologies more transparent.

comScore, Nielsen/NetRatings Respond to IAB’s Letter
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.

ComScore, Nielsen Respond To IAB Letter

Both companies have agreed to independent audits of the ways they measure website traffic, as the two firms faced criticism over their use of panel-based methodolgies.

IAB Challenges Online Measurement Firms

The Interactive Advertising Bureau is challenging two top online measurement firms comScore, Inc and Nielsen//NetRatings to agree to a third-party audit of their measurement processes.

5 Year Double-Digit Growth Ahead for Online Advertising
Over at Axcess News, Dave Porter takes an in-depth look at recent studies on the growth of internet advertising, and points out the opportunities and the potential stumbling-blocks.

Among the data, you’ll find these encouraging stats…

Online Ads Racked Up $16.8 Billion In 2006

Internet advertising boomed last year as revenues across the industry grew 34 percent over the total for 2005, when advertisers spent $12.5 billion.

IAB, Google, Yahoo Defining Clicks

The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard for clicks, in an effort to identify valid and invalid ones on search advertising.

D Is For Deleted Cookie

The Interactive Advertising Bureau (IAB) conducted research into third-party cookies and discovered about 12 percent of Internet users routinely reject those cookies from being accepted.

Internet Ad Revenue Near $4B For Quarter

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that online ad revenue reached $3.864 billion for the first quarter of 2006.

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