Quantcast

IAB Articles

Internet Advertising Revenues Set Record

Internet advertising revenues in the U.S. totaled $16.9 billion in 2006 setting a new record and surpassing the 2005 record by 35 percent according to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.

 In the fourth quarter of 2006 internet advertising revenues hit $4.8 billion, setting a revenues record for a single quarter.

IAB’s Challenge Results in Meeting
The IAB challenged comScore and Nielsen//NetRatings last month to make their Internet measurements more reflective of the total population and make their methodologies more transparent.

comScore, Nielsen/NetRatings Respond to IAB’s Letter
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.

ComScore, Nielsen Respond To IAB Letter

Both companies have agreed to independent audits of the ways they measure website traffic, as the two firms faced criticism over their use of panel-based methodolgies.

IAB Challenges Online Measurement Firms

The Interactive Advertising Bureau is challenging two top online measurement firms comScore, Inc and Nielsen//NetRatings to agree to a third-party audit of their measurement processes.

5 Year Double-Digit Growth Ahead for Online Advertising
Over at Axcess News, Dave Porter takes an in-depth look at recent studies on the growth of internet advertising, and points out the opportunities and the potential stumbling-blocks.

Among the data, you’ll find these encouraging stats…

Online Ads Racked Up $16.8 Billion In 2006

Internet advertising boomed last year as revenues across the industry grew 34 percent over the total for 2005, when advertisers spent $12.5 billion.

IAB, Google, Yahoo Defining Clicks

The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard for clicks, in an effort to identify valid and invalid ones on search advertising.

D Is For Deleted Cookie

The Interactive Advertising Bureau (IAB) conducted research into third-party cookies and discovered about 12 percent of Internet users routinely reject those cookies from being accepted.

Internet Ad Revenue Near $4B For Quarter

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that online ad revenue reached $3.864 billion for the first quarter of 2006.

IAB Releases Commercial Video Guidelines

The Interactive Advertising Bureau (IAB) recently released a set of guidelines for creating online video commercials as well as a compliance program to assist advertisers identify publishers and technology providers that follow the guidelines. Some big name Web companies have signed on to the compliance program like Yahoo!, Walt Disney Internet, MSN, Fox Interactive, CBS, and NY Times Digital.

IAB Study Finds Contextual Advertising Effective At Branding

A study conducted by Nielsen//Netratings and IAB has found that high-ranking advertisements on SERPs can be an effective tool for branding products. IAB commissioned N//N to conduct the survey, called the Internet Search Brand Effectiveness Research.

IAB Releases 1st Quarter Internet Advertising Figures

The Interactive Advertising Bureau (IAB) has released the 1st quarter figures for Internet advertising. The numbers reveal the amount of revenue spent in the 1st quarter of 2004. The report also shows that the numbers for this quarter exceed previous records for Internet advertising revenue.

Defending Organic Search: The Other Side of the Comscore IAB Study

IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the study was sponsored by Overture and Google, the report was very favorable towards sponsored search, often at the expense of organic search.

  • Join for Access to Our Exclusive Web Tools
  • Sign Up For The Free Newsletter