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IAB Mixx Articles

IAB Announces New Ad Tech Lab For R&D IAB Announces New Ad Tech Lab For R&D

The Interactive Advertising Bureau (IAB) announced that it has formed a new nonprofit research and development consortium called IAB Technical Laboratories. The Bureau is currently hosting the IAB Mixx conference. And we're off! IAB's Randall Rothenberg opens the #iabmixx Conference …

Kevin Spacey To Tell The Advertising Industry What’s Up Kevin Spacey To Tell The Advertising Industry What’s Up

Frank Underwood himself will be headlining the Interactive Advertising Bureau’s Mixx Conference next month, the IAB announced. Kevin Spacey will will deliver a keynote address on September 30th, with a “special presentation discussing how digital platforms are transforming the way …