WebProNews

Online Ad Spend In The UK To Surpass TV

The Internet will surpass television as the largest advertising medium in Britain by the end of 2009, according to a report from the Internet Advertising Bureau (IAB), Pricewaterhouse Coopers and the World Advertising Research Centre.The report says that Britain has the most developed online advertising market in the world and was worth $5.6 billion in 2007.

Online Ad Revenue Hits $21 Billion

Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the last revenue record of $16.9 billion in 2006 according to the Interactive Advertising Bureau and PricewaterhouseCoopers.Fourth-quarter revenues reached approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. All four quarters reported in 2007 include record level revenues.

UK Online Advertising Reaches $2.6 Billion

UK online advertising spending reached $2.6 billion in the first half of 2007, up from $1.83 billion in the first half of 2006, according to the Internet Advertising Bureau UK.

Google's Cut? Forty Percent, Baby

Divide the online advertising revenue pool into ten slices. Google devours four all by itself, to the tune of $7.5 billion in the US market so far in 2007.  

Bear Stearns Bullish, Says GOOG To $700

So shares of Google are tickling the underbelly of $600. Big deal. Wait 'til next year, when trading puts a seven in front of those double-zeroes.

Internet Ad Revenues Hit $4.9 Billion

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers said that Internet advertising revenues hit a record high of $4.9 billion for the first quarter of 2007.

IAB: $16.9B Ad Revenue Online In 2006

Full year online advertising spending in 2006 brushed against the underside of $17 billion, and ended up 35 percent higher than 2005's annual revenue.

Internet Advertising Revenues Set Record

Internet advertising revenues in the U.S. totaled $16.9 billion in 2006 setting a new record and surpassing the 2005 record by 35 percent according to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.  In the fourth quarter of 2006 internet advertising revenues hit $4.8 billion, setting a revenues record for a single quarter.

IAB's Challenge Results in Meeting

The IAB challenged comScore and Nielsen//NetRatings last month to make their Internet measurements more reflective of the total population and make their methodologies more transparent.

comScore, Nielsen/NetRatings Respond to IAB's Letter

Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.