Quantcast
 
Study Looks At Marketer Perceptions of Mobile Ads

Study Looks At Marketer Perceptions of Mobile Ads

By Chris Crum March 30, 2015

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, …

IAB Opens Pubic Comment On OpenDirect Spec IAB Opens Pubic Comment On OpenDirect Spec

AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interactive Advertising Bureau (IAB), who has opened up public comment on it. Comments will …

Digital Ad Revenues Reached $23.1 Billion In First Half Of The Year Digital Ad Revenues Reached $23.1 Billion In First Half Of The Year

The Interactive Advertising Bureau (IAB) announced some findings from its latest ad revenue report, including that digital ad revenues hit a record high in the first half of the year at $23.1 billion. That’s up 15% from the same period …

IAB Announces New Ad Tech Lab For R&D IAB Announces New Ad Tech Lab For R&D

The Interactive Advertising Bureau (IAB) announced that it has formed a new nonprofit research and development consortium called IAB Technical Laboratories. The Bureau is currently hosting the IAB Mixx conference. And we're off! IAB's Randall Rothenberg opens the #iabmixx Conference …

IAB: Global Mobile Ad Revenue Hit $19.3B In 2013 IAB: Global Mobile Ad Revenue Hit $19.3B In 2013

The IAB released new global figures for mobile advertising revenue, finding that revenue hit $19.3 billion in 2013, up 92% from $10.1 billion in 2012. Mobile display was up 123.4%, with mobile search, up 92.1% Search represented 48.9% of the …

Kevin Spacey To Tell The Advertising Industry What’s Up Kevin Spacey To Tell The Advertising Industry What’s Up

Frank Underwood himself will be headlining the Interactive Advertising Bureau’s Mixx Conference next month, the IAB announced. Kevin Spacey will will deliver a keynote address on September 30th, with a “special presentation discussing how digital platforms are transforming the way …

Most Businesses Expect Online Video To Become More Important Than TV Ads [Report] Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising within the next three …

IAB: Online Ad Revenue Overtakes TV For First Time In U.S. IAB: Online Ad Revenue Overtakes TV For First Time In U.S.

The Interactive Advertising Bureau (IAB) has released its latest Internet ad revenue report, conducted by PricewaterhouseCoopers. It finds that interactive ad revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast TV advertising ($40.1 billion) for the first …

IAB Gives Advertisers A Primer On In-Image Advertising IAB Gives Advertisers A Primer On In-Image Advertising

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this type of ad, which is often used in native advertising campaigns. This is essentially a follow-up …

Mozilla To Sell Ad Space In Firefox Mozilla To Sell Ad Space In Firefox
· 1

Last year, it looked like Mozilla was about to declare war on the ad industry while the ad industry thought the non-profit had already fired the first shot with its decision to block third-party cookies in its browser by default. …

IAB Releases Playbook For Native Advertising IAB Releases Playbook For Native Advertising
· 1

The Interactive Advertising Bureau (IAB) has released a “Native Advertising Playbook” aimed at serving as a “consistent framework” for for the discussion surrounding native advertising. While not billed as “guidelines,” the organization appears to be trying to develop something resembling …

Another Record For Internet Ad Revenues Another Record For Internet Ad Revenues

Online advertising revenues continue to hit record highs. The Interactive Advertising Bureau released a new report today finding that revenues for the first half of 2013 hit a record high of $20.1 billion. That’s an increase of 18% over the …

Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion
· 1

Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. In 2011 it was just $5.3 billion. Search led …

Advertisers Still Hate Mozilla’s Tracking Policy Advertisers Still Hate Mozilla’s Tracking Policy
· 26

For a while there, it looked like the online advertising industry was going to catch a breather as Mozilla worked on a new cookie policy. Its vacation was cut short, however, as Mozilla recently announced its partnership with Stanford on …

Are There Any Winners In The War On Ads? Are There Any Winners In The War On Ads?
· 19

Advertising is a key component of the Web economy as it keeps many of the Web sites and services you use free. Facebook, Twitter, and even the very words you’re reading right now are all free because of advertising. For …

Google Launches New Survey Ads, TrueView For AdMob, Online Games Google Launches New Survey Ads, TrueView For AdMob, Online Games
· 2

Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too …

U.S. Online Advertising Hits Record High In Q3 U.S. Online Advertising Hits Record High In Q3

The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, marking the biggest quarter on record. Revenues climbed 18% year-over-year. In the third quarter of 2011, revenues …