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IAB: Online Ad Revenue Overtakes TV For First Time In U.S.

IAB: Online Ad Revenue Overtakes TV For First Time In U.S.

By Chris Crum April 10, 2014

The Interactive Advertising Bureau (IAB) has released its latest Internet ad revenue report, conducted by PricewaterhouseCoopers. It finds that interactive ad revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast TV advertising ($40.1 billion) for the first …