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Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

By Chris Crum April 28, 2014

The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising within the next three …

Another Record For Internet Ad Revenues Another Record For Internet Ad Revenues

Online advertising revenues continue to hit record highs. The Interactive Advertising Bureau released a new report today finding that revenues for the first half of 2013 hit a record high of $20.1 billion. That’s an increase of 18% over the …

Mobile Ad Revenue Jumped 83% In 2012 Mobile Ad Revenue Jumped 83% In 2012
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Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. In 2011 it was just $5.3 billion. Search led …

IAB Still Hates Mozilla's Cookie Policy IAB Still Hates Mozilla's Cookie Policy
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For a while there, it looked like the online advertising industry was going to catch a breather as Mozilla worked on a new cookie policy. Its vacation was cut short, however, as Mozilla recently announced its partnership with Stanford on …

Are There Any Winners In The War On Ads? Are There Any Winners In The War On Ads?
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Advertising is a key component of the Web economy as it keeps many of the Web sites and services you use free. Facebook, Twitter, and even the very words you’re reading right now are all free because of advertising. For …

Google Launches Some New Ad Formats Google Launches Some New Ad Formats
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Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too …

U.S. Online Advertising Hits Record High In Q3 U.S. Online Advertising Hits Record High In Q3

The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, marking the biggest quarter on record. Revenues climbed 18% year-over-year. In the third quarter of 2011, revenues …

Online Ad Revenues Reach Historic High Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared …

Google Joins Facebook, Twitter, AOL To Stop Badware Google Joins Facebook, Twitter, AOL To Stop Badware

Google, Twitter, Facebook, AOL and the IAB have joined forces to form the Ads Integrity Alliance, geared toward keeping protecting users from ads that contain badware. The initiative was announced today by StopBadware.org. The organization says the alliance will develop …

IAB: Mobile Ad Market Was $5.3 Billion Last Year IAB: Mobile Ad Market Was $5.3 Billion Last Year

The Interactive Advertising Bureau and the IHS Screen Digest have sized up the mobile ad market, and have concluded that it was valued at $5.3 billion in 2011. By region, it breaks down like this: North America 31.4%; Europe 25.9%; …

2011 A Record-Breaking Year for Interent Advertising 2011 A Record-Breaking Year for Interent Advertising

The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That is a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. …

IAB Reveals New Video Ad Standards Update IAB Reveals New Video Ad Standards Update

The Interactive Advertising Bureau (IAB) made a couple of noteworthy announcements today. The first is release of an update to its in-stream video ad standards; the second, the kickoff of a “Rising Stars” video competition devoted to digital video. “The …

Premium Ads Are Better Than Standard Ads Premium Ads Are Better Than Standard Ads

You may have noticed some Web sites these days are using premium ads that encourage user interaction or have dynamic animations. It would seem like advertisers would jump on board using this new kind of ad. As it turns out …

IAB Catches Up with Larger Digital Display Ad Portfolio Units IAB Catches Up with Larger Digital Display Ad Portfolio Units
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Since 2009 leading brand publishing representatives for the Online Publishers Association (OPA) have been requesting larger digital ad portfolio units and the Interactive Advertising Bureau (IAB), a corporate juggernaut consisting of over 500 top notch media and technology firms and …

ICANN Domain Plan: Brands Headed for Disaster? ICANN Domain Plan: Brands Headed for Disaster?
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The Interactive Advertising Bureau (IAB) is speaking out against ICANN’s decision to open the domain name floodgates by lifting restrictions on generic top-level domains. Are the new domains a good idea? Tell us what you think. ICANN is to start …

More Marketers Turning To Video Advertising More Marketers Turning To Video Advertising
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More than two-thirds (69%) of marketers and 55 percent of agencies plan to increase their Digital Video Advertising (DVA), with 22 percent growth forecast over the next 12 months, according to a new report by the Interactive Advertising Bureau (IAB). …

Online Ad Revenue In US Hit Record $6.4 Billion

U.S. Internet advertising revenues hit a record $6.4 billion in the third quarter, an increase of 17 percent from the same period in 2009, according to a new report by the Interactive Advertising Bureau (IAB) and PwC.

“The Internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, President & CEO, IAB.