Hulu Articles

November Online Video Trends A Mixed Bag

The latest numbers regarding online video viewing are in from Nielsen, and they reveal some interesting trends.  In effect, things are looking good on a year-over-year basis, but stacked up against October, November didn’t go so well.

YouTube May Expand Into TV Show Biz

It’s no secret that YouTube’s trying to catch up to Hulu in terms of offering premium content; the site’s administrators often make a big deal out of movie and TV show additions.  What is under wraps – or at least hasn’t been publicized in press releases and blog posts – is that YouTube might also be interested in charging for access.

Hulu Makes More Search Improvements

Popular online video site Hulu has made some new improvements to its search interface. They have added a new Advanced Search feature, which offers the user additional search filters than were previously available.

With Advanced Search, users can search by a keyword or phrase (use quotes to set off a phrase), search within specific fields (such as show title, video title, etc.), or use common search operators like "and," "or," and "not."

Hulu is Seeing Record Numbers

comScore Video Metrix has released its monthly look at the performance of online video content properties. As usual, Google sites dominate the picture, largely because of YouTube, which gets 99% of Google’s video views.

The real story, however, is that Hulu is achieving record numbers. The site ranked number 2 (though significantly behind Google with 3.1% market share compared to Google’s 37.7) during the month of October, with an all time high of 856 million videos viewed.

National Dog Show Available Online At Hulu

NBC said today "The National Dog Presented by Purina" will be available online Thanksgiving Day (Noon – 2 p.m. in all time zones) at NBCSports.com.

The television broadcast will also be available online after 2 p.m. ET on Hulu.

To complement the TV special and showcase all the breeds, NBCSports.com will feature video of the walks, examination and judging of all the breed-winning dogs with commentary from announce Wayne Ferguson, President of the host Kennel Club of Philadelphia.

Vevo Gets Official Launch Date

Vevo, the highly anticipated music video site from YouTube, Universal, and Sony, now has an official release date. Vevo was previously announced to be launching in December, but now the date of December 8th has been set.

Vevo is striving to be the Hulu for music videos. Watch this guy talking about the launch party (not the woman pictured):

Hulu Gets Feet Wet in the Music Video Pool

Hulu and record label EMI have struck a deal, which will give the video content site some music videos, one area in which the site has lacked. Hulu fans shouldn’t get too excited about the site becoming a big music video destination just yet though.

The deal, according to the New York Times, is to give artists Norah Jones her own channel (which is already live), and over time, add more EMI artists. The Norah Jones channel has all of her music videos, concert footage, and interviews.

Will Hulu Charge For Content in 2010?
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Recently, at the B&C OnScreen Summit, News Corp’s Deputy Chairman, Chase Carey, revealed that Hulu will begin charging users to view their content in 2010. "It’s time to start getting paid for broadcast content online", Carey said.

Hulu Adds “Coming Soon” Page

Catching episodes of your favorite show(s) on Hulu just became a little easier.  The site’s introduced a "Coming Soon" page so that early bird users can figure out when the stuff they want to see will actually become available.

One might argue that this is a very minor feature – essentially a redundant online TV guide, given that most Hulu users know episodes become available the day after they air.  Still, even if that’s the case, it should prove handy for folks who are new to the site.

YouTube And Hulu See Record High Video Views
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Online video viewing reached another record in September, driven largely by TV season premieres, according to the latest report from comScore.

More than 168 million U.S. Internet users watched online video during the month. Nearly 26 billion videos were viewed in September, as Google sites accounted for more than 40 percent of videos viewed online by Americans.

Google sites continued to rank as the top U.S. video property in September with nearly 10.5 billion videos viewed. YouTube accounted for 99 percent of all videos viewed at Google properties.

Blinkx Adds Music Videos To The Mix

Online video search engine blinkx has launched blinkx Music, a new tool aimed at helping users find and watch music videos on the Web.

"There are hundreds of thousands of music videos available on the Web today which makes it nearly impossible to navigate and find what you are looking for," said Suranga Chandratillake, CEO and founder, blinkx.  

Hulu Launches 2 New Labs Features
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Hulu has added a couple of new features to Hulu Labs. These are Hulu Desktop for Linux and Hulu Publisher Tools.

Ad Agency Diverts TV Money To Hulu

A major force in the advertising industry is making a noteworthy change in direction.  MediaVest, which is a subsidiary of the Publicis Groupe, will buy lots of ads on Hulu using money originally intended for other channels, including traditional television.

Hulu To Cover Music Festival, Include Facebook
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If you’re in the mood to listen to music and have some time on your hands later today (or Saturday, Sunday, or Monday), Hulu is ready to help.  Performances from the Austin City Limits Music Festival will be streamed not only on Hulu itself, but on Facebook, too.

Online Video Viewing Sees New High in August
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In August, online video reached a record high, with over 25 billion videos watched during the month, according to data from comScore. A pretty good chunk of these were watched via Google sites (hardly surprising, considering the enormous popularity of YouTube). Google sites accounted for over 10 billion videos watched in August.

Report: Hulu Beta Testing Subscription Service

About nine days ago, Hulu’s CEO talked about making the site the main destination for password-protected content.  Today, there’s a sign that those words were much more than idle chatter, as a report has indicated Hulu’s already working on a subscription service.

Searchers Ready for Football, Sunny, and Office

In a way, today is a big day for Hulu. The popular video site will soon likely attract a huge number of views based on two shows that return to television this evening – NBC’s The Office and FX’s It’s Always Sunny in Philadelphia. These two have been huge hits for Hulu in the past, and that will likely continue as the two programs begin pushing out new episodes.

AT&T Launches Entertainment Site

AT&T is getting into the online content business with the launch of its new website AT&T Entertainment.

AT&T Entertainment is focused on professional content offering TV shows and movies much like Hulu. Content providers include ABC, NBC Universal (via an agreement with Hulu), CBS, CW, Syfy and Bravo.

Users can find content by browsing TV shows and movies alphabetically, by genre, or by network or studio. The site is open to any user, whether you are an AT&T customer or not.

Hulu Weighing Password Walls For Sake Of Cable Companies

As fans of "The Riches" may know, Hulu’s made would-be users sign in to see certain shows for quite a while now; the measure’s meant to protect children from mature content.  But passwords may prove to be a key in the process of bringing a lot of new stuff to Hulu, too.

More People Watching TV Online
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The number of U.S. households watching TV online has increased 20 percent from last year, according to a new report by The Conference Board and TNS.

Nearly 80 percent of consumers go online daily for entertainment. Entertainment was cited as one of the most important Internet activities, behind only personal communication and work related activities.

Could Hulu Potentially Harm Quality TV Shows?

There’s just one problem with the chart below: