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Hulu Articles

Super Bowl Gives Hulu Big Brand Awareness Boost

Hulu is making quite the name for itself. Super Bowl ads will do that. According to Brandon Eshman with Nielsen online, from November 1 to February 1, 2009, Hulu averaged about 300 mentions per day in the online community. 

News Corp Bleeding Revenue Going Into 2009

Newspapers and traditional media are bleeding profits and jobs. It’s one of the hardest hit sectors, so it’s not as if they couldn’t see this coming. But News Corp’s CEO Rupert Murdoch says it’s even worse than he thought. The company just announced they are writing off $8.4 billion of losses.

Google
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Online video viewing in the U.S. reached a record 14.3 billion views during the month of December, representing an increase of 13 percent over the previous month, according to comScore Video Metrix.

YouTube led the growth surge, accounting for 49 percent of the incremental gain in videos viewed compared to November.

Google

Online video viewing in the U.S. reached a record 14.3 billion views during the month of December, representing an increase of 13 percent over the previous month, according to comScore Video Metrix.

YouTube led the growth surge, accounting for 49 percent of the incremental gain in videos viewed compared to November.

Google

Online video viewing in the U.S. reached a record 14.3 billion views during the month of December, representing an increase of 13 percent over the previous month, according to comScore Video Metrix.

YouTube led the growth surge, accounting for 49 percent of the incremental gain in videos viewed compared to November.

Google

Online video viewing in the U.S. reached a record 14.3 billion views during the month of December, representing an increase of 13 percent over the previous month, according to comScore Video Metrix.

YouTube led the growth surge, accounting for 49 percent of the incremental gain in videos viewed compared to November.

YouTube to Let Big Content Providers Sell Ads
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YouTubeReports suggest that YouTube will soon begin letting big content providers sell ads on their content that appears on YouTube. This would be an interesting way to break legal tension between the hugely popular video site and the content owners who feel their copyright is being infringed upon when users upload it.

Inauguration Around the Net
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As the wireless networks prepare for inauguration traffic jam, there are plenty of ways that users will be utilizing the Internet to stay up to date on their inauguration coverage, just as they did with the election.

Of course Hulu has it covered, and has even gone so far as to provide an embeddable countdown:

Google Sites Remain Top Video Property
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U.S. Internet users watched 12.7 billion online videos during the month of November, representing an increase of 34 percent over a year ago, according to comScore Video Metrix.

Google sites were again the top U.S. video property with nearly 5.1 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube accounting for more than 98 percent of all videos viewed at the property. 

Possible Hulu Expansions Becoming Hot Topics
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It’s hard for things to grow when they’re being artificially constrained; think about bound feet if you need a rather gross example.  So, if some new reports lead to any significant developments, Hulu may be making some smart decisions and heading in new directions.

Hulu Adds HD Embed and Queue Rearrangement Features
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Today was "New Feature Tuesday" again for Hulu as part of the site’s Hulu for the Holidays run, an initiative that sees Hulu adding TV shows on Mondays, new features on Tuesdays, and new movies on Wednesdays, Thursdays, and Fridays.

CBS to Take Online Video Seriously
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CBS is re-launching TV.com, a site it picked up in its CNET acquisition. Currently, the site is kind of a go-to resource for all things television, except actual TV content. They do have some video clips and episodes of things, but it’s not Hulu.

Hulu Continues Holiday Usability Run

It’s new feature Tuesday for "Hulu for the Holidays", the JCPenny-sponsored event that has Hulu adding something new each day through the holiday season. On Mondays they add new TV shows. Tuesdays its new site features, and Wednesdays, Thursdays, and Fridays are for new movies.

YouTube Grabs 100 Million Video Viewers
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U.S. Internet users watched 13.5 billion online videos during October, marking a 45 percent increase compared to a year ago, according to comScore Video Metrix.

In October, Google sites once again dominated, ranking as the top U.S. video property with 5.3 billion videos viewed (representing a 40 percent share of all video viewed) with YouTube accounting for more than 98 percent of all videos viewed at the property.

Hulu Adds More User Experience Enhancing Features

Hulu introduced a couple of new features today to enhance the user experience. This comes only a week or so after the site launched other features to improve its search functionality.

The first new feature is a recommendation section for users with accounts. To get Hulu’s personalized recommendations, simply login and go to your profile page and you will find a new tab for this area.

Hulu’s New Video Search and Site Features
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Hulu introduced a couple of new site features today to make it easier for users to find the videos they are after. For the first one you can thank Hulu’s Beijing team according to a post on the Hulu Blog.

YouTube in HD – What A Concept
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I have not seen any official announcements yet, but YouTube looks to be venturing into High-Definition territory, a place where its competitors are already residing. Meghan Keane at Wired writes:

Hulu Ad Revenue To Rival YouTube

Hulu, an online video site featuring only professional content, is on track to surpass YouTube in terms of advertising revenue.

Hulu Ad Revenue To Rival YouTube

MySpace Getting Ready to Launch Primetime Application
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Tomorrow, MySpace will be launching the "MySpace Primetime Application", an app that allows users to embed, search, and watch content from Hulu and MySpaceTV on their pages. The application is a product of a partnership with Hulu, Warner Bros, and Sony.

Primetime App Page

YouTube, Hulu, iTunes Welcome “Sesame Street”

YouTube, Hulu, and iTunes have a received a high honor: the "Sesame Street" stamp of approval.  This much-loved PBS program is in the process of establishing and/or expanding its presence on each of these sites.

YouTube Reaches Deal With MGM On Films

YouTube is set to announce today that it has reached an agreement with MGM to show full-length television shows and films from the studio.

MGM says it will post old episodes of its "American Gladiators" program to YouTube on one channel.

MGM will also post full-length action films like "Bulletproof Monk" and "The Magnificent Seven" along with clips from popular movies like "Legally Blonde." The content will be free to watch and ad supported.