All Posts Tagged Tag: ‘House’
For me, the key to revising this site is to look at each element and say: does it help or hinder the customer?
There are 2 main kinds of websites. One is a sales site and the other is an information site. The key to selling products online is knowing that a good portion of your visitors are not coming to buy stuff but rather coming to get information. So by providing them information for free and linking it with your products, you will probably see a better bottom line.
In the article written by Jackie, a call for a review was made. I make the below comments in the interests of helping out, and I am purposely critical. Not in the hopes that it will anger or frustrate you, but in the hopes that the criticism will help you to better your companies website.
1. Any sales oriented website homepage is a shop window, and yours doesn’t make you customer feel like pushing the door open. No logo to catch the eyes and to remember.
I’m glad to see that Crawford House Collectibles realizes their site has severe problems and they are willing to seek assistance. I hope some of these suggestions will help.
In the middle of the page there is a listing of the type of items in the on-line store. I would suggest that each category link to that particular area in the e-store. This may not be possible given that all the products are listed on the directory page. I think it is important reduce the number of clicks for the people who knows exactly what they are looking for.