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YouTube Rolling Out HotSpots

AdvertisingAge reports that YouTube will roll out a feature called “HotSpots” as part of YouTube Insight. According to the report, this will let you know where viewer interest in a given video of yours picks up, or drops off:

Report: YouTube Preparing HotSpots Tool

Suppose that, whenever a certain television character entered a bar, viewers changed the channel instead of happily shouting "Norm!"  NBC would have wanted to know, and now YouTube's content creators may gain a similar sort of insight into what users do while watching their clips.