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Majority Of Internet Users Watch Online Video Weekly

The majority (61%) of high speed Internet users watch/download online video content at least once a week and 86 percent do so on a monthly basis, compared to 45 percent and 71 percent respectively, in 2006, according to a new report from Horowitz Associates, Broadband Content and Services 2007.

Online Video And TV

The percentage of US adults who watch online video continues to increase but it is not coming at the expense of TV. According to the Leichtman Research Group at least 14 percent of adults watched online video once a week as of December 2006. In the past year total online video usage has increased but the percentage of adults watching video has seen little change. An earlier LRG survey found that 4 percent of adults viewed online video daily and another 11 percent weekly.