Holiday Articles

Google Checkout Extends Free Processing

Google Checkout, Google’s online payment system, is extending its free processing until February 1, 2008.

The promotion was going to end on December 31, 2007. If you’re a Google Adwords customer for every dollar you spend on AdWords, you can process $10 of sales with Google Checkout for free. After that you’ll be charged 2.0% plus $0.20 per transaction no matter what credit card is used. There are no monthly, setup, or gateway fees.

Hitwise Looks At An Asia Pacific Holiday Season
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It’s nearly Christmas, and that means it’s time for sales of boots and heavy hats to increase.  Unless, that is, you’re in the Asia Pacific, where new Hitwise data uncovered an interest in Crocs and Oakley sunglasses.

SES – Holiday Search Tactics
It’s the beginning of December and the holiday season is in full swing. All the campaigns have launched and you have thought of everything. Or have you?

34% Do Holiday Shopping Online
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About one in three shoppers (34%), in the UK will do the majority of their shopping online, according to comparison-shopping Web site Savebuckets.

A Holiday Treat from Google & Yahoo

Both Google and Yahoo! have decided to provide website owners with a "holiday season treat" by updating their respective search results (SERPs) – simultaneously!

Both the major search engines have been executing some algorithm changes causing the usual ranking turmoil for webmasters and site owners over the last week.

Online Holiday Spending Tops $18 Billion

Forget about Cyber Monday; December 6th easily topped the online sales of the Monday after Thanksgiving, as US consumers spent $803 million on the first Thursday in December.

Holiday Retail Spending Rings Up $14 Billion

Analysis firm comScore said the first 32 days of the US holiday non-travel retail shopping season topped $14 billion for a 17 percent gain over the same period last year.

Online Retailers Sending More Holiday Email

Promotional email from retailers on Cyber Monday increased this year with 55 percent more sending email this year than last year according to RetailEmail.Blogspot, a site that monitors email marketing campaigns of major retailers.

Gap Partners With Yahoo For Holiday Campaign
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Gap has partnered with Yahoo for its new online ad campaign at gaptidings.yahoo.com. The site lets users upload and post their own video holiday greetings along with viewing videos from other users.

Convenience Drives Online Holiday Shopping

A new report form Nielsen Online examines the reasons shoppers turn to the Internet during the holiday season.

Big Holiday Deals from PayPal & Google Checkout

Google’s Checkout and eBay’s PayPal unit are showing off their big holiday offers, designed to get you to use their services when making your holiday purchases online.

Holiday Shoppers Look To Online Reviews

Holiday shoppers are increasingly looking to online ratings and reviews to make decisions about their offline purchases according to Bazaarvoice

Bazaarvoice data revealed an increase in ratings and review activity for the week of November 19-26,2007, with a peak on Thanksgiving evening as shoppers prepared for Black Friday. Bazaarvoice said it served 1,400 ratings and reviews per second at the peak, which took place at 9:25 pm EST on Thursday, November 22.

US Holiday Shopping Up By A Billion Dollars

Despite a slow start in November, online US non-travel retail topped $7 billion for the first 18 days of the holiday season, an increase of $1 billion from the same period in 2006.

Gearing up for Holiday Sales

Have you heard of “Cyber Monday”? Boomers are a driving force in comparison shopping engines.

Why is this important? How is social media marketing an essential tool behind holiday gift buying? What type of revenue increase are e-commerce engines estimating within the holiday season? Some interesting questions not to say the least and valuable information for any e commerce owner. I have put together some interesting marketing charts and trend analysis for your viewing pleasure.

Budget Crunches Nudge Shoppers Online

Although many shoppers will have less to spend during this holiday season, some of that money will find its way to online retailers.

8 Good Holiday Season Stats for Internet Retailers

Forrester has some great statistics related to the holiday season for online retailers:

Online Holiday Sales To Reach $39 Billion

U.S. online holiday retail sales will reach over $39 billion in 2007, an increase of 20 percent over last year’s holiday season, according to a JupiterResearch report "U.S. Online Retail Holiday Forecast, 2007."

Sears Taps Yahoo For Holiday Campaign

Sears has launched an integrated marketing campaign around the return of the holiday Wish Book.

YSM Webinar: 2007 Holiday Consumer Overview…
Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.

Free YSM Webinar and More For Your Holiday Campaigns
The ever thoughtful Yahoo! Search Marketing team has a blog that informs of a Webinar where you can get help to make the Most from your holiday campaigns, all for FREE! Besides, also available are numerous resources through which you can manage your holiday campaigns better.

Free Shipping To Drive Online Holiday Sales

Expect to see plenty of free shipping offers this holiday season, the most common shipping promotion will be free shipping with conditions, according to the 2007 eHoliday study conducted by BizRate Research for Shop.org and Shopzilla.

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