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Hitwise Articles

The Difference in Holiday Growth: Online and Off

As the holidays approach, are people going to do their shopping online or off? Well, both of course, but Hitwise shares some data that sees online shopping growth at 4.19% over the past four weeks, and that is up from 1.94% growth from the same period last year.

Hitwise Examines UK Election Interest

If the importance of this presidential election has you feeling anxious, fresh stats from Hitwise may not help much.  Essentially, they act as a reminder that the world’s watching, and UK residents in particular seem to be interested in a couple of political figures.

There’s been a high volume of searches for Barack Obama since (at least) late last year.  Only on a few occasions have searches for the UK’s own prime minister, Gordon Brown, become more common.  Meanwhile, interest in Joe Biden has remained quite low even after his nomination.

Search Engines’ News Sites Seeing Growth Spurts

The economy’s problems have, in some corners, elicited comparisons between now and 1929.  Other experts don’t even use the word "recession."  However, it looks like the people in charge of the news sites run by Google and Yahoo are in a good position to visit the completely opposite side of the spectrum and focus on some silver linings.

Hitwise Shows Top 20 Popular Sites
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Hitwise has released data looking at the 20 most popular websites for September, ranked by market share of visits. I don’t think you’ll be very surprised with number 1.

Hitwise Issues Online Retail Warning
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Common sense says that online retailers are in a better position than their brick and mortar counterparts; consumers will be able save time, gas, and possibly the money that would go towards sales taxes by just shopping from home this season.  Still, according to a new Hitwise report, the winter is shaping up to be pretty harsh.

Facebook Continuing To Grow In The UK
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Forget eBay, YouTube, Bebo, and the BBC.  When it comes to the most visited websites in the UK, Facebook’s topped them all.  According to new Hitwise data, the fast-growing social network only sits behind Google UK.

SMX East: Bill Tancer And Search Trends
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Search is important in the business world, keeping companies like Google and Yahoo afloat and causing others to revise their sites in every way imaginable.  Search often indicates what society as a whole is up to, as well, and Bill Tancer explored this trait at SMX East.

Matt Cutts, Hitwise Check In On Google Chrome
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Like its metallic namesake, Google’s browser named Chrome attracted a lot of attention at first, then seemed to lose its shine and fall out of favor.  Still, Hitwise found a surprising side effect of Chrome’s introduction, and Matt Cutts believes that it’s solid in most fundamental senses.

eBay Leading Paid Search Term

The leading U.S. paid search term in August 2008 was "ebay", receiving .12 percent of paid clicks among all Web sites according to Hitwise.

The top organic search term was "myspace" which received 3.10 percent of organic clicks in August.

SMX East

Next up on the search engine trade show circuit is SMX East. It will be in New York City, and will run from October 6th to October 8th. The agenda looks strong, and the attendance and networking opportunities should be great. Two keynotes will be given.

Report(s): Twitter Solving Downtime Issue

Twitter’s potential Achilles’ heel – or head to toe bull’s-eye, really – has long been the amount of time it spends in a nonfunctional state.  One new set of stats seems to indicate that it’s solving the problem, though, and another shows that it’s continuing to grow, regardless.

Are Search, Web Traffic, Indicators Of Offline Value?
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I was out of the country when Heelys hit the scene, so learning about them later, as a novelty shoe line that reminded me of the KangaRoos I wore when I was five, was more of a mental pop culture note than a personal world-changing one. Had I been ten when they became popular, they likely would have shared Reebok Pump status in my personal must-have shoe history.

Then again, I also hadn’t noticed the rise of Uggs and Crocs, either; the thigh-high black boots traversing Japan’s rail system I found a dozen levels more interesting, but for entirely separate reasons.

Health, Travel Sites Dependent On Google Traffic
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Searchers swimming downstream on the currents of the Internet, via the queries they make on Google, fuel significant percentages of some industry verticals.

Hitwise Puts Google Over 70 Percent
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It’s time for another mini-party at Google and some more mourning at Yahoo, Microsoft, and Ask; a certain search giant cornered a U.S. market share of over 70 percent in July, according to new Hitwise data.

Cuil Traffic Cools Down
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Homeostasis in the search world has returned to normalcy and last week’s much-hyped potential Google competitor has slipped back into relative Internet obscurity in terms of traffic. That’s not a bad thing, really. Cuil’s servers needed a break.

Facebook Catches eBay In The UK
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A fair number of WebProNews readers like Facebook.  Even more seem to have strong anti-eBay feelings.  Here’s some good news, then: in a certain region, Facebook’s beaten eBay UK in terms of monthly visits.

Hitwise: Still Hope For YouTube Competitors

YouTube is dominant enough among video websites that, in order to keep its rivals from getting squished together at the bottom, it had to be removed from a graph showing Australian market shares.  Still, MSN Video and CNET TV are doing well under its rule.

Facebook’s Market Share Still Climbing In The UK

New Hitwise numbers regarding social networks in the UK are out, and from the looks of things, Facebook is on a very nice roll.  Top competitors MySpace and Bebo have been rather less fortunate.

Hitwise: Twitter Taking Off In The UK
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Twitter may be associated with itty bitty messages and terrible reliability, but somehow, it’s managed to cross the Atlantic Ocean.  New data shows that Twitter is actually quite popular in the UK.

No Alarms And No Surprises: Google’s All About Search
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Last week, a Hitwise analysis of Yahoo’s properties showed that search wasn’t the company’s most popular service, and also that it depended a lot on Google for traffic.  A new look at Google’s properties shows that search makes up the Mountain View giant’s backbone, and that as time goes by, the industry leader is increasingly self-sufficient.

Hitwise Examines eBay’s Standing In Australia
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eBay users everywhere were pleased when the company gave up on making PayPal the only allowable payment option in Australia.  But Hitwise has taken a look at the company’s standing on that continent, underlining what was (and may still be) at stake within its borders.