All Posts Tagged Tag: ‘Hitwise’

Hitwise: Vevo Still Dependent On YouTube

Different opinions exist regarding whether or not Vevo will ever be a big success; on the one hand, it doesn’t offer anything that other video sites don’t.  On the other, well, music labels’ lawyers may work to ensure it’s something special.  But either way, Vevo owes YouTube its life at this early stage.

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Hitwise: Facebook Beat Google On New Year’s Day

As Facebook employees went back to work this week, they may have been smiling more (or at least less frowning less) than most other people returning from vacation.  Their site performed admirably over the holidays, actually attracting record-breaking amounts of traffic.

On Tuesday, we documented the fact that Facebook received more traffic than Google on both Christmas Eve and Christmas Day.  That made it the most visited U.S. site for the first time ever.

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Facebook’s Merry Christmas: Becomes Most Visited US Site

According to new statistics from Hitwise, a lot of people may not have done the Norman Rockwell thing this holiday season, gathering around a fire with family members.  Instead, they may picked computer screens and online friends, helping propel Facebook to a new high.

A 136-character tweet from the Hitwise_US account announced the big news this morning: "Facebook was the most visited site in the US on Christmas Eve and Christmas Day. 1st time the site has been the #1 visited US site ever."

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Chrome Ad Campaign Nets Positive Results

Eight days ago, we wrote about a Google Chrome advertising campaign that’s taking place in the UK.  This morning, Hitwise followed up on the subject by publishing some statistics, and the stats indicate that that the campaign’s achieved a certain level of success.

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The Most Searched For Terms of 2009

Experian Hitwise announced that it has found Facebook to be the top search term overall for the year 2009 after analyzing the top 300 search terms for the year. This is the first year Facebook has been the top search term, and it accounted for 0.67% of all searches, according to the research firm.

Variations of the term Facebook actually accounted for four of the top twenty-five terms, the firm says. "Facebook" itself moved up from the 10th spot in 2008 to the top spot in 2009.

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Social Networks Feed Holiday Shopping

If online retailers have a profitable holiday season – or even if they don’t – they’ll owe a "thank you" to social networks for helping out.  New data from Hitwise indicates that retail sites are receiving a significant (and ever-increasing) amount of traffic from the likes of Facebook and Twitter.

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Walmart Wins Thanksgiving, Amazon Wins Black Friday

You may have read about the online price wars going on this holiday season between Walmart and Amazon. It looks like both companies are doing quite well as a result (not that that is much of a surprise). According to data from Experian Hitwise, Walmart was the top retail site on Thanksgiving Day, and Amazon was the top retail site on Black Friday.

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The Traffic News Corp. Would Lose Without Google

As you may know, Rupert Murdoch, Chairman and CEO of News Corp., is saying he may block search engines from accessing the organization’s content. He expressed this notion in a recent interview.

If Murdoch were to act upon this, it would mean theoretically that you would no longer be able to find Wall Street Journal, New York Post, etc. content on Google. Of course that would be in a world where scraped content isn’t frequently crawled by search engines.

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New Hitwise Report Exposes Twitter Trouble

Sorry, Twitter fans (and animal lovers), but you’d better brace yourselves for another round of (hopefully Photoshopped) pics featuring birds in cats’ mouths and squashed against glass doors.  New stats from Hitwise make it look like Twitter isn’t doing so well.

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Hitwise Weighs Potential Impact Of Google Music

Rumor has it that a new Google Music service will launch today, and the excitement is almost palpable as the announcement window provided by normal business hours narrows.  Or not.  Anyway, Hitwise took a look at Google’s relationship with music sites.

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Hitwise: Facebook Receives One-Seventh Of UK Page Views

Google, eBay, and YouTube are all pretty big in the online world – monsters, really.  But in terms of page views – and in the UK – none of seem to them even approach Facebook’s popularity, as new Hitwise stats indicate that the social network receives about one-seventh of all page views.

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Hitwise: Facebook’s Social Market Share Up 194 Percent

More stats regarding Facebook’s astonishing growth rate were released today.  Hitwise puts the social network’s market share of U.S. Internet visits up on a month-over-month basis, way up on a year-over-year basis, and it made significant gains in the "time spent" category, too.

Let’s first look at the market share data.  Hitwise created a custom category of social networking sites, and within it, Facebook’s market share was 58.59 percent in September of this year.  That puts it up by a fair amount over its standing of 55.15 percent in August.

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