All Posts Tagged Tag: ‘Hearst’

Hearst Acquires 20% of Stylus Media Group

Hearst Corporation announced today that it has acquired a 20% stake in the London-based Stylus Media Group, a collective that provides business intelligence to consumer companies, according to Paul Luthringer, Vice President at Hearst Corp. Hearst CEO Frank A. Bennack, Jr. and Stylus founder Marc Worth made the announcement together, though no financial terms were disclosed. As part of the …

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Hearst YouTube Channels To Bring Better Monetization

YouTube recently announced an expanded channel lineup, to include a number of high profile partners. Hearst Magazines, for example announced two channels as part of the initiative, with programming created in conjunction with Car and Driver, Road & Track, and Popular Mechanics for an Automotive channel and Cosmopolitan, Harper’s Bazaar, Marie Claire, Seventeen, and for a Fashion and Beauty …

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Is Creating a Unique Experience Enough To Get People to Pay for Digital Content?

John Loughlin, Executive VP and GM of Hearst Magazines, which publishes Cosmopolitan, Esquire, Popular Mechanics, and other popular titles, provided an inside look into Hearst’s content strategy for the digital age here at ad:tech NY. 

Do you think Hearst’s success in traditional publishing will extend to triumph in the online world? Let us know in the comments section.

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Major Publishers Project $3 Billion in Digital Subscription Revenue by 2014

Next Issue Media, a digital publishing consortium made up of Condé Nast, Hearst, Meredith, News Corp., and Time, has revealed findings from a study on consumer demand for digital newspaper and magazine products. According to the consortium, $3 billion in subscription revenue is expected by 2014.

After accounting for potential cannibalization of some print subscriptions, the industry could realize $1.3 billion in incremental revenue, the consortium says.

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