You have decided to try your hand at running a business in the Internet Marketing world. Lesson number one is Learn to Super-Charge your advertising.

When trying to come up with an ad slogan or headline, do certain familiar phrases leap to mind? Phrases that have been used a million times, like “Three Easy Ways…,” “Introducing the New and Improved…,” “Service With a Smile,” or others like them?

Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy.

The headline is probably the most important thing on the most important page of your web site.

Yet far too many web designers ignore its power and simply put up a meaningless statement: “Welcome to my site.”