headlines Articles

How To Write Powerful Headlines

I want to tell you how I go about writing headlines. I like to keep a swap files of headlines around for future use. And how I go about doing it goes something like this…

When A Company Can Do No Right

Normally, Jim Hill’s predicament wouldn’t raise an eyebrow. But since his adversary is The Walt Disney Company-a business hamstrung by years of negative publicity…

Click Fraud Making Headlines Again

Two major headlines today on click fraud, the first comes from Mediapost reporting from SES NY who say …

Search Engine Advertising Secrets: How to make headlines, Research Study
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Here are several more of the most successful headlines I’ve used over the past 24 years of helping companies improve their search engine marketing leverage. Let’s talk about headlines and search engines advertising.

InfoSpace’s Dogpile to Add Topix.net Headlines

Topix.net announced a deal with InfoSpace to add Topix.net’s news headlines to InfoSpace’s Dogpile metasearch service, and also to help Dogpile’s new IntelliFind technology determine when news content is likely to be relevant to users’ Web search queries.

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services

A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.

How to Grab Attention with Your Headlines

You’ve got just a few seconds to grab your prospects’ attention, spark their interest and motivate them to keep reading whether they’re looking at your web site, your letter or your brochure. Headlines are the first thing your prospects read. Four out of five people determine whether they keep reading to learn about your products and services on the basis of your headline.

Secret Formulas for Writing Headlines That Sell

We all know the importance of a powerful headline. However, writing a great headline isn’t as easy as it sounds.

Syndicate Your Headlines Using RSS

RSS is quickly becoming the standard choice for delivering syndicated web content. Have you ever wondered how some of the large content sites deliver their headlines? Or, have you ever wanted to display news headlines, but didn’t want to display the standard “Content Provided By…” info? Or, have you ever wanted to syndicate your own content? RSS may be the answer you’ve been looking for.

Writing Powerful Headlines for your Ads.

In a previous article we talked about writing to persuade. Today I would like to look at one of, if not the most important part of your ad. This is the HEADLINE.

Secrets of Successful Headlines

In directional marketing, the first and most important element that can help turn a website into a truly compelling, action- generating mechanism is the headline. A headline is more than a mere summary of the website.

Headlines That Pull, Persuade and Propel!

When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.

Headlines – The Life or Death of Your Advertising

I’ll bet that headline got your attention! That’s the whole point of headlines to get the attention of your reader and cause them to want to read what’s below the headline.

5 Reasons Why Headlines Are The Single Most-Important Part Of All Your Ads And Marketing Materials!

Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects inside, the rest of your marketing effort is meaningless.

7 Ways To Use Power-Packed Headlines Online– To Attract More Prospects & Profits!

Are you maximizing your marketing results by using headlines at every opportunity?

Few would argue about the crucial role headlines play in the success of offline ads and marketing materials. But headlines can also make or break your marketing efforts online, several different ways.

6 Powerful Qualities Of Proven, Successful Headlines!

Why do certain headlines produce extraordinary results? What magical characteristics do winning headlines possess? Successful headlines all share the ability to cut through the clutter of competing messages to deliver a hard-hitting, unmistakable message towards a specific group of prospects.

Entice Your Reader With These 5 Headlines

In the world of marketing communications, your first impression – your headline – can lead to either marketing success … or failure.

Headlines Bring Sales–Where and How to Use Them

Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.

The Other Side of Headlines

Since as many as 80% of visitors will never finish even the headline on a page, it’s clear we need to put our best effort into creating them. And the headline on our home page is the one that matters most. Here’s why.

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Service

A client asked me, at what point do you change your Web site when not making enough sales? Within a month. To get ready for the new Web pages:

A Simple 7-Step Formula For Testing Your Headlines

Do you want to know a secret ? Successful entrepreneurs are not so successful because they know everything better than you. They are successful because they TEST every advertising campaign first before they are spending “big” money on effective forms of ezine ads.