All Posts Tagged Tag: ‘Harris’
Harris Interactive has just released its annual Reputation Quotient Report, the survey that ranks top “visible” companies based on the U.S. general public’s impressions of the company’s reputation. This year, we have a new most reputable company in America – Google. This year marks the 12th consecutive year that Harris has released the RQ poll. This years’ poll looked at …
Supermarkets and search engines tops Harris Interactive’s consumer poll this year, which sought out what industries best served the needs of their customers. Tobacco and oil companies scored the worst, joining airlines, pharmaceutical companies, health insurance, and HMO’s as the biggest overall losers in the past 10 years.
Over the past ten years, just three of the 21 industries measured have seen a positive increase in customer satisfaction, and in the past year, just six did, according to Harris. Fourteen industries went down this year.
The anticipation of the launch of Apple’s iPhone has created plenty of buzz. A new survey from Harris Interactive takes a deeper look on what American think about the mother of all mobiles.
They found that the iPhone is not yet a household word but that 47 percent of respondents were aware of the product and 17 percent had an interest in buying it, which they noted was impressive for a product that has not yet been released.
Since its launch on January 30th of this year, Windows Vista has been met with lukewarm fanfare by analysts and consumers alike. According to a Harris Interactive poll, only 12 percent of those who are aware of Vista actually plan to upgrade to the new operating system.
Harris Interactive, a market research company has announced the results of new research into consumer acceptance of mobile phone advertisements. The research looked at current levels of consumer interest in mobile phone advertisements, preferred advertising methods and the willingness of consumers to be profiled.
A new survey from Harris Interactive shows that US mobile phone users are concerned about privacy when it comes to location-based services and presence technology. These services, some of which are available, can tell where a person is physically located, what communication device they are using and how they can be reached.
A new Harris Interactive poll called YouthQuery examines the way teens communicate using a variety of technologies such as the Internet, cell phone, text messaging and other forms of communication. According to Suzanne Martin, PhD, Youth and Education Researcher at Harris Interactive, “Teens utilize different modes of communication in different social contexts".