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Hal Varian Articles

Google: Conversion Rates Hardly Vary by Ad Position
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Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.

Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.

Google Agrees: They Are Good At Search
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No false modesty exists at Google when it comes to the search service that springboarded their success.