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	<title>WebProNews &#187; Hakia</title>
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		<title>Remember Hakia and Its Social Network?</title>
		<link>http://www.webpronews.com/remember-hakia-and-its-social-network-2008-01</link>
		<comments>http://www.webpronews.com/remember-hakia-and-its-social-network-2008-01#comments</comments>
		<pubDate>Thu, 17 Jan 2008 04:24:35 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Hakia]]></category>
		<category><![CDATA[Semantic Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=43450</guid>
		<description><![CDATA[<p><a href="http://www.hakia.com/">Hakia</a>, a semantic search engine, launched a social network of sorts <a href="http://www.marketingpilgrim.com/2007/10/funeral-home-plans-a-social-network.html">back in October.</a>  The purpose of the network was to allow users to connect with others who typed in the same query.</p> <p>While I&#8217;ve always wondered why you&#8217;d want to do that unless a search engine&#8217;s results were lacking, I figured it was about time to see how that idea was going after almost three months.</p> <p><strong>Pluses</strong>:</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hakia.com/">Hakia</a>, a semantic search engine, launched a social network of sorts <a href="http://www.marketingpilgrim.com/2007/10/funeral-home-plans-a-social-network.html">back in October.</a>  The purpose of the network was to allow users to connect with others who typed in the same query.</p>
<p>While I&rsquo;ve always wondered why you&rsquo;d want to do that unless a search engine&rsquo;s results were lacking, I figured it was about time to see how that idea was going after almost three months.</p>
<p><strong>Pluses</strong>:</p>
<ul>
<li>The network doesn&rsquo;t require you to register, just type in the query.</li>
<p> 
<li>You can contact the authors of the messages (if they&rsquo;ve chosen that option), report abuse, remove your own messages and rate messages on a scale of 1 to 5 stars.</li>
</ul>
<p><strong>Minuses</strong>:</p>
<ul>
<li>Limited number of queries with responses.</li>
<p> 
<li>Inability to respond to other messages on the message board.</li>
<p> 
<li>No dates on messages&mdash;no idea whether the person you&rsquo;re responding to even remembers this listing.</li>
<p> 
<li>Extremely unhelpful responses.</li>
<p> 
<li>Few, if any, understand what the utility is there for.</li>
</ul>
<p>For one query which Hakia listed among its popular rooms, <a href="http://meet.hakia.com/room.aspx?r=VwHzY7TG3KA%3d&amp;n=care+health&amp;q=care%20health">[care health]</a> (no kidding), there were fifteen responses. Not bad, right?</p>
<p><img width="400" height="329" alt="hakia social network for care health query" src="http://www.marketingpilgrim.com/wp-content/uploads/2008/01/hakia-care-health.png" /></p>
<p>Well, it&rsquo;s not so good, either, when 9 of 15 listings are job listings, two of which are completely unrelated to the query (yeah, I <em>was</em> looking for work-at-home opportunities under [care health], how DID you know?). The other six include people looking for doctors (no indication of where they&rsquo;re located), random statements, and plagiarized news items.</p>
<p>Am I surprised? No. I still don&rsquo;t understand why you would want to connect with other people using the same query, especially one as generic as [care health] (which, incidentally, is the same room as [health care]). A query that generic will give you fifteen different &ldquo;right&rdquo; answers from ten different people.</p>
<p>Judging by the responses I&rsquo;ve seen, very few people have quite grasped the concept of why this social network is here, mostly preferring to use it for self-promotion, spam and the online equivalent of graffiti. It could be marginally useful, but not in its present state.</p>
<p>What do you think Hakia could do to improve this utility?</p>
<p><a href="http://www.marketingpilgrim.com/2008/01/where-are-they-now-hakias-social-network.html#comments" title="Comment on Hakia social network"> Comments</a></p>
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