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Wrigley Pulls Gum Due To FDA Investigation Wrigley Pulls Gum Due To FDA Investigation
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Wrigley has announced they will be pulling their Alert gum off the shelves pending an investigation by the FDA on what the effects of caffeine are on children. “After discussions with the FDA, we have a greater appreciation for its …

Trident Viral Marketing Campaign Isn’t Working

We love to talk about the successes of online video. The viral nature of a good campaign can mean trident-gumsignificant impact to the bottom line of a company. Just ask Blendtec. Most are familiar with the “Will it Blend” video phenomenon that still has legs after almost 2 years.