All Posts Tagged Tag: ‘Guide’
Search Engine Optimization or SEO is the buzz word you will see everywhere in the internet nowsadays. Designing a website today is no longer about aesthetics. It must not only look good, it must be visible to the search engines as well.
Copyright and intellectual property rights will be a big issue for webmasters in the coming years. Google’s Book Search offering caused quite a stir with publishers this year and the new music search function may or may not be an issue, depending on how the function is perceived by the music industry. This article will address some of the questions surround Fair Use and copyright law, especially as it pertains to music lyrics.
A recent iLogos Research study revealed 94% of Fortune 500 companies now hire employees online, a stark contrast from 1998, when only 29% of them were doing the same.
While advertising dollars spent in cyberspace is on the rise, the overall slice of the pie is smaller than what many may suspect. In fact, one source says Internet advertising is a decade of steady growth away from overtaking newspapers. For the optimistic advertiser, this means there’s lots of room to grow.
Search engine marketing gurus Eric Ward and Debra Mastaler put together a two-day link building seminar for October in Charlotte. Their PowerHouse Seminar is designed to help folks get the most out of link building and in the process take websites up to another level.
Web site owners need to have realistic expectations when it comes to the world of keyword selection.
Changing the company logo to celebrate a particular holiday or otherwise notable event is a mainstay of search engines Ask.com and Google. Every major holiday (and sometimes, events you may not have heard of), these two engines alter their logo to a design that acknowledges the special occasion.
When I first started studying for my CCNA years ago, one of the (many) things that confused me was ARP. Or rather, what ARP did as opposed to Reverse ARP, Inverse ARP, and Proxy ARP! One book would mention ARP without mentioning the other variations, one woule mention RARP but not Proxy ARP, and so on…
Yesterday, Yahoo Search did something that may be considered quite foreign to other search engines: they brought one of their search features out of its Beta stage and officially launched it. I am referring to Yahoo Video Search and according to Yahoo; it offers “the most comprehensive video search product on the Web.”
“Hey, Jane, ask the shopping cart what aisle the potato chips are in,” George Jetson said to his wife. “Of course, Dear,” she replied.
I’ve been a fan of the Electronic Frontier Foundation since it started. I’ve paid dues, gone to fundraisers, attended rallies. The EFF’s defense of people who can’t afford to defend themselves for online activities that attract the ire of organizations that oppose would stifle the use of the Net for expression has earned my respect.
As local search gains momentum and local ad growth soars, the Yellow Pages Association (YPA) today announced an expansion of the Local Search Guide.
You’d think the comment spammers would be a bit smarter, but apparently not. Over 80% of all attempted spam hits on my site provide no HTTP Referer data.
What is RAID RECOVERY? RAID stands for Redundant Array of Inexpensive Disks. It is a method of combining several hard drives into one unit. This method offers fault tolerance (the ability of a system to continue to perform functions even when one or more hard disk drives have failed) and higher protection against data loss than a single hard drive.
Strategic Supply Chain Management shows how top organizations are improving their competitive position through their supply chains; reveals metrics and core disciplines for top performance.
Intel Corporation executives today shared unique perspectives on how CIOs are transforming their businesses through standards-based computing innovations.
Online selling is by no means a simple task. To sell products online not only requires making use of high end marketing strategies but also involves lots of planning. This article is meant for those of you who intent to start an online store. It is intended to give you a fair idea of what you would need to do and what you need to avoid while planning an online selling business.
A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don’t plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs… but not those of your site visitors.
This question is often asked by many people hoping to start a new ecommerce site or simply adding to an existing one. The answer to the question can be simply answered with another question: How much is your time and online business worth to you? The more experienced ecommerce site owners will often ask the question a little differently: How do I find a useful, and legitimate, drop ship directory? The answer to this question is not immediately straight forward without doing a little homework. However, when you find a great directory, it can be worth the price of admission a thousand of times over. So, in this article we are going to present a couple of important pieces of information that can help you answer some of these questions and guide you through the forest.
Often times when people start an internet business they don’t have a clue how to go about their marketing campaign. They end up posting ads aimlessly to places that do nothing but send them spam and waste time and money. Then, after a couple weeks without results, they give up. It almost happened to me and I know it happens to others everyday. So, in order to help the newbies, I decided to give a quick overview of some of the widely used techniques for marketing your business. When used correctly these marketing techniques will dramatically increase traffic and sales without emptying your bank account.
A style guide helps you quickly and cost-effectively publish content that is of a consistent quality. It is particularly important when there are lots of editors and authors involved in the publishing process. A good style guide takes a lot of time and effort to create. Unless its implementation is policed, it will not achieve its objectives.
You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30’s, 50’s, or heaven forbid, the 300’s. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”.
Search engines, do you use them? Of course you do! Most if not all internet users use them at some stage or another, and why not, they are very easy to use, simply go to the address of the engine be it Google.com, Alltheweb.com or any other engine and enter keywords relating to what you want to find and viola!
If you’ve ever looked into getting your own merchant account, you already know how expensive it can be. Application fees, setup fees, standard monthly fees, transaction fees… they all add up fast! It can be too much for a business that’s just getting started.
The year is 2000, Google is seen as the leader in the search engine industry by now. Many of Googles competitors are trying their hands at different advertising models as a way to generate revenue. Google currently seeing the most growth of them all saw the potential it had as an advertising medium and therefore was sure to follow suite sooner or later.
When writing content for the World Wide Web, a lot of authors wonder if they should have their pages translated into languages such as French or Spanish in order to widen their audience and to give their sites a more international appearance. It is sensible of web designers to consider this question, but one thing few native English speakers ever consider is: Should I write in British English (BE) or American English (AE)?
Have you ever heard the saying, “Give and you shall receive”? Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:
Bridging the Chasm from Lead to Loyal Customer : A Step by Step Guide for Developing Awareness, Building Credibility and Acquiri
Have you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully placed step after another, using aluminum ladders strung end to end. For me, just the thought of it is enough to cause an anxiety attack!
After an economic boom rivaling the Gold Rush in the mid-to-late 1990s, a severe downturn has left many technology companies who overspent and expanded too fast during the boom clambering for survival. As a result, such companies have fallen back on the very thing that embodies their ingenuity – and made them successful to begin with – the patents that protect their innovative technologies. While some companies profit from lice nsing patents, others make money by pursuing judgments against those who infringe on these patents.
Purchasing agents have one of the most political positions in a business setting: they must help their users define all of the criteria surrounding their requirement, bring the technical people on board to accept a new piece of software, and then find the right vendor to suit the requirements.
Because Microsoft is retiring so many of its NT 4.0 related MCSE exams on December 31, 2000, life has gotten interesting for MCSEs who may be part of the way through the certification process. It also raises interesting questions about what electives people who are just finishing up their Windows NT 4.0 MCSEs should take, to get the best advantage of their choices when the time comes to upgrade their certification for Windows 2000. In this short article, I address the following issues:
When it comes to optimizing your site for search engines you basically have two choices: You can hire someone, with experience, to do it for you, or you can learn the basic principles of search engine optimization and do it yourself.
The development of non-technical, soft skills represents a significant choice in the career of IT professionals. For those who choose to take the road most traveled, here are a few thoughts on how to ensure poor client and peer relationships, projects that focus on solutions to the wrong problems, and working cross-purposes with your team.
“So what happened?”
When someone asks you that, what do you say? You respond by telling a story – when it happened, where it happened, how it happened and why it happened.
If you’re serious about having a successful online business, you need to spend some time studying the search engines and how they operate.
Are YOU getting your Money’s Worth When Buying Traffic? . . . The beginner’s guide to tracking click-throughs and ROI from pay-
Let us look at these two options.
Assigning a query string value to your link.
This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work.
The whole object of getting on the web is to get noticed. Of course, you want good notices, not bad notices. One way to assure yourself of bad notices is to have poorly designed web pages. And believe me, bad pages will get you noticed, most likely by people like a certain Mr. Mirsky, who runs a website called “Worst of the Web.” Put up exceptionally poorly designed web pages (or bizarre content), and you could have the “good” fortune to receive a review at his site, which is a dubious honor at best (unless, of course, you’re trying to have a bad website – that’s another story…).
In order for your online business to succeed in making any money, you must find a way to get people to it. It’s very easy to get people to see your website using Traffic Exchanges. Traffic Exchanges are a good way to promote your online business or website. You do not have to worry about receiving complaints of spam either.
This guide to “SEOing” your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you’ve probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company.
The Path to Online Success
Online success begins and ends with the commitment that’s made by the merchant. It’s that simple. While the Internet is still in its infancy, the baby has stopped crawling and has begun to walk. Let’s not go to the theoretical of how a web site can benefit you.
I caught your article on Traffic Analysis but was unable to unearth methods of avoiding commission stealing.
Will a simple PHP redirect do the trick? I expect that the offending code changes the affiliate code in the downloaded HTML; doing a redirect off of a server would eliminate that problem if that is the case. Is this the silver bullet?
You probably get gobs of reports on web site traffic but don’t really do much with them other than track page views and visitors. Increasing your traffic using ads, search optimization, and pay-per-click won’t do you much good if visitors don’t do something once they get to your web site.
No more speeches about importance of your own domain, no more talks about necessity of having paid hosting. If you think your brand domain name and stable hosting with a number of features and absence of ads are not worth, at least, $50-$150 per year, then you probably want to play games, rather than build online business.
Operating your own city guide on the Web can be interesting and very profitable. Almost every city already has at least one city guide. But there is always room for one more. For example, I live near Phoenix, Arizona. I could call my site “The Best Guide to Phoenix”, “The Official Guide to Phoenix”, or “The Complete Guide to Phoenix”.
Call me a cynic, but I’m astounded at the number of firm’s that after having invested a significant amount of time and money to develop a successful web site are then willing to forfeit the very element that brought them their success in the first place, if you had guessed I’m talking about their traffic – you’re right. With the explosive expansion of the web, and an ever growing proliferation of web sites, the ability of sites to a) Attract Visitors and b) Retain Visitors is of greater significance now than ever before. Web Traffic has become a commodity, bought, sold, traded and brokered for “pennies per click” by firms looking to promote their client’s goods, services or causes to the very same demographic profiles that make your web site successful in its own right.
Getting your web site to look right can sometimes be a hair-pulling experience. Even for professional web designers! I can only imagine how frustrated many newbies can get.
Let me share with you some of the common problems in designing a well-functioning web site. If you haven’t made these mistakes yet – trust me: you will! Keep this troubleshooting guide handy for when you need it.
People have things to say. Maybe you’re one of them, struggling to get a voice through the bottleneck that is big publishing. Maybe you’re a talented individual who would write more if you had a forum. Maybe you’re an expert in certain areas but all that insightful content stays trapped within you because you don’t have an outlet.
As a professional business writer, I am often privy to valuable information regarding my client’s business performance. Noticing a common thread running through their strategies, I recently asked some pointed questions of three successful business owners. Each suggested that a strong business plan was their first and most important tool as they prepared for their venture. With that in mind, I probed further for specifics and received the following responses.
Getting listed on Yahoo should be without doubt the most important mission on any Internet marketers mind.
Yahoo is the biggest of all the search engines, well actually that’s not true, you see Yahoo is not technically a search ENGINE it is a human compiled directory of websites and does not have a spider bot going to sites and indexing them. But for the sake of this article when I say search engines I am referring to all ‘search sites’.
The biggest problem I’ve always had promoting my web site is keeping myself focused. After all, what should I be doing? Publishing my own e-zine, placing classified ads, looking for link exchange partners, writing articles… My head is beginning to spin just from trying to list all the promotion strategies available today!
Press Releases are a great way to build awareness for your company and products. A well-written press release can get your name in front of hundreds of potential customers and help build a reputation for your company in the business community. Here are the basics on how to write an effective press release for your company.
Every online dream begins with the vision of opening your email box and “like magic” the money comes rolling in. It’s true — building a passive income is your key to earning more money without working harder. While it’s unlikely you’ll earn millions overnight, building a passive income is a smart way to supplement your existing income. Here are some ideas for how you can build an automatic income source for your online business.
Which Engines Should You Use?
Following Goto.com’s (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 pay-pay-click startups have sprung up.
Out of these 160 PPC engines, only a few may actually have the search volume to generate a respectable number of clicks for your site. Most PPC startups require between $10 to $25 of setup fee which can be applied to clickthroughs. They offer low minimum bids of $0.01. But with limited search volumes, they may bring you only a few clicks each day!