Guide Articles

The Unofficial Digg Guide

SEOPedia has a great summation or FAQ about how Digg works, and the influence of some of the algorithm changes that they have implemented in the last month. While there are a lot of folks who try to game Digg, and get spam to the front page, many of us smaller, single site posters like Ittoolbox, who have a great Google Page Rank overall, but lower page ranks for individual bloggers have gotten caught up in the changes.

MySpace Dominates Top Search Terms

You know, maybe Google’s too ambitious with this index-the-world’s-information thing. Judging from the most popular searches, they really only need to focus on boobs, pop culture and cute stuff.

SEW Live – Viral Marketing And Link Bait
· 2

Jennifer Laycock, Search Engine Guide Editor gave several tips for search marketers at the SEW Live in Columbus, Ohio.

Talking Around the Mobile Web
Although many have cell phones and other mobile devices that would permit mobile surfing, few do.

Part of this is explained by the poor appearance of many websites as seen through a mobile device

Given the push to have more mobile-friendly websites, hopefully this will change.

The dotMobi community is providing resources and we now have a dotMobi Mobile Web Developers Guide.

SEW Live – Marketers: Digg Is Done, YouTube Won
· 1

Marketers should think twice before focusing on Digg.com to produce traffic. Search Engine Guide Editor-in-Chief Jennifer Laycock began her presentation at the Search Engine Strategies SEW Live one-day event in Columbus, OH, with that theme in mind.

Mom’s Guide To Social Marketing
· 13

Your mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother’s Day (May 13), we’ve put her wisdom to work in online marketing.

The Link-Building Battle: Directories Vs. Link Bait
· 3

Directories are under fire, and a debate has ensued concerning just how badly they’ve been hit.  Yet despite an onslaught from social media sites and link bait, everyone seems to agree that directories still have some life in them.

Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers.  Generating lots of data isn’t very helpful if that data isn’t actionable.  You need information that gives insights that you can feed back into your campaign.  One way to tame your data is to massage it into a spreadsheet.

Engine Ready – An Alternative to Google Analytics

Last year I wrote a guide to web analytics that discussed various types of tracking solutions such as Google Analytics which has caused many people to ask me about solutions other than Google. I personally am a big fan of Google Analytics, but if you don’t want to use them for some reason or are looking for more advanced reporting, Engine Ready is a great solution at a cheap price. Here is why I like it:

The SEO Playbook (Welcome to the Rabbit Hole)

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles – it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most.

New Setup Guide for Google Analytics

If you’re tired of sifting through Google Analytics’ knowledge base in order to solve your web analytics implementation issues, then look no further because EpikOne has just launched a Google Analytics setup Guide which will get your analytics up and running in 7 easy steps.

Conversion Improvement Resources
While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions.

While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.

Confusing Search Engine Bots?

There are two primary factors to getting a page ranked – discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content.

Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking) using advanced algorithms.

Paid Search in the UK – A Free Guide

E-consultancy has published a free 12- page briefing on the Paid Search industry in the UK.

The document is packed full of useful information, including:

DIY With Google’s DKI Tool?

I love PBS’s “This Old House”; the show’s experts effortlessly tackle all sorts of home improvement issues and problems, but because I don’t possess their skills, I know better than to try to duplicate their feats.  Yet with Google’s dynamic keyword insertion (DKI) tool, the question is not whether or not you can DIY, but whether or not you should.

CMS Watch to Release Web Analytics Report

This news release ties in perfectly with my post on the Web Analytics Comparison Guide last week:

Social Media – Is it a Form of Hysteria?
If you want to know if social media traffic is worthwhile, or not, I recommend attending the free online Social Media: Should You Digg It? class. I sat in on today’s presentation and found it informative and insightful, especially when Matt Bailey delivered his statistical information.

What’s Hot: SEO Happenings
· 1

There’s a lot of buzz going on in the SEO world lately, especially when it comes to common optimization myths, shady business practices, and the debate currently underway surrounding the ethical and practical nature of link buying practices

Strolling around the SEO corner the last few days has been a surprisingly fruitful experience, especially given the fact that a lot of the items one comes across in the search engine optimization realm is just regurgitation of ideas and concepts that have been thrown around for some time.

Gain Traction and Authority for Your SEO Company

Around the time that I developed Rockyfied Rand had created and developed a system called YOUmoz. Youmoz is a hybrid version of the seomoz.org blog. Over the last 2 years Rand Fishkin and his blogtastic cohorts have been laying down highly informative and education posts on SEO, SEM, Internet Marketing and much more.

Google News Publishing Guide

If you

TV Guide Site, JumpTheShark.com Has New Look

LiveWorld, Inc., an online social networking and community firm, has been chosen by TV Guide to design and operate its Web site jumptheshark.com.

The re-designed site which launched yesterday will feature a voting system that will allows users to compose their theories on which TV shows have

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