Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
All Posts Tagged Tag: ‘Guide’
Gemstar-TV Guide International, an entertainment and technology company has announced that Mediacom Communications and Insight Communications, both cable operators in the U.S., will launch TV Guide’s Lsitings2Go online television guide on their portals in early August.
About nine months ago, there was an announcement that a Google AdWords “Click-to-Call” test had been discontinued. The message turned out to be a hoax, but a post that came out yesterday is, to all appearances, not. And so the Google Click-to-Call feature in Google Maps is no more.
Google is able do a lot of things for businesses, including telling potential customers how to reach them. Granted, it won’t tell potential customers why they should go to (or contact) those businesses, but Jennifer Laycock’s recent article on Google Coupons can clear up even that issue.
I’ve been reading startup blogs for as long as there have been startup blogs.
I’m a fan of Joel Spolsky. I’m impressed with his wit and humor. Some of his older stuff was really good, but most of his newer stuff just hasn’t struck me in the same way. But, maybe that’s just me.
I’m a fan of Paul Graham. I’m impressed with his intelligence and ability to really cover a topic well in a way that makes sense and appeals to my analytical side.
According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.
SEOPedia has a great summation or FAQ about how Digg works, and the influence of some of the algorithm changes that they have implemented in the last month. While there are a lot of folks who try to game Digg, and get spam to the front page, many of us smaller, single site posters like Ittoolbox, who have a great Google Page Rank overall, but lower page ranks for individual bloggers have gotten caught up in the changes.
Part of this is explained by the poor appearance of many websites as seen through a mobile device
Given the push to have more mobile-friendly websites, hopefully this will change.
The dotMobi community is providing resources and we now have a dotMobi Mobile Web Developers Guide.
Your mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother’s Day (May 13), we’ve put her wisdom to work in online marketing.
Last year I wrote a guide to web analytics that discussed various types of tracking solutions such as Google Analytics which has caused many people to ask me about solutions other than Google. I personally am a big fan of Google Analytics, but if you don’t want to use them for some reason or are looking for more advanced reporting, Engine Ready is a great solution at a cheap price. Here is why I like it:
While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.
There are two primary factors to getting a page ranked – discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content.
Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking) using advanced algorithms.
E-consultancy has published a free 12- page briefing on the Paid Search industry in the UK.
The document is packed full of useful information, including:
I love PBS’s “This Old House”; the show’s experts effortlessly tackle all sorts of home improvement issues and problems, but because I don’t possess their skills, I know better than to try to duplicate their feats. Yet with Google’s dynamic keyword insertion (DKI) tool, the question is not whether or not you can DIY, but whether or not you should.
There’s a lot of buzz going on in the SEO world lately, especially when it comes to common optimization myths, shady business practices, and the debate currently underway surrounding the ethical and practical nature of link buying practices
Strolling around the SEO corner the last few days has been a surprisingly fruitful experience, especially given the fact that a lot of the items one comes across in the search engine optimization realm is just regurgitation of ideas and concepts that have been thrown around for some time.
Around the time that I developed Rockyfied Rand had created and developed a system called YOUmoz. Youmoz is a hybrid version of the seomoz.org blog. Over the last 2 years Rand Fishkin and his blogtastic cohorts have been laying down highly informative and education posts on SEO, SEM, Internet Marketing and much more.
LiveWorld, Inc., an online social networking and community firm, has been chosen by TV Guide to design and operate its Web site jumptheshark.com.
The re-designed site which launched yesterday will feature a voting system that will allows users to compose their theories on which TV shows have
Have You Heard of Duncan Carver?
Duncan Carver is one of those niche marketers who just disappears off on holiday for almost a year… because he can!
He is also famous for having created probably the best free link manager script
So Duncan is now back and proving that once you understand how to research a niche, and create a product to sell to that niche, the world really is your oyster.
Many top destination sites are adding blogs and other publishing formats to their site to build their authority and market-share. This editorial content creates value, builds trust and authority, and allows for a more profitable blend of content and advertisements.
I come across a lot of good articles each week that I never get to mention, so I thought I’d join some of the other bloggers in the seo community and offer a few links. I’ve hesitated to do this in the past, because I imagine you’ll already have seen some of these, but I decided to give it a shot and see how it goes.
Google recently announced they were updating the Adwords Quality Score, however it appears that there is a bug that raises the prices form any advertisers:
Google AdWords Adds Quality Score Column & To Improved Quality Algorithm from Wednesday warned us of the new changes coming but apparently there is a bug that makes good performing ads prices spike through the roof.
I missed last week (My laptop started with the “laptop death rattle” – so it was a scramble to do data backups, find and migrate to a new machine). One of the worst parts of being a solo shop is being your own IT guy. Excuses aside – here’s twice the friday favorite goodness for this week.
Gemstar-TV Guide International Inc. a media, entertainment and technology company, announced that it has purchased a number of television-focused Websites; TVShowsOnDVD.com, TV-now.com, and Fansof RealityTV.com as well as certain assets of eVoke TV.
The goal of the company is to broaden the reach of TV Guide Online’s network. In June, of 2006, they purchased JumptheShark.com and plan to redesign the site for a February 28 launch.
WebmasterWorld has a nice thread going about 25 signals of crappy sites. Fribble starts the thread with the notion that we spend a lot of time looking for signals of quality. But it’s also useful to look at the inverse. It’s a pretty good list, and forum members chip in a few other good ideas.
When I was 15, I successfully infiltrated a girls’ slumber party. In college, I took Interdisciplinary Approach to Dress at 8 am, and was, apparently, the only guy to think of it. Let’s just say that, early on, I had good grasp of the economic concept of scarcity. I’m not single these days, but if I were, Hitwise has told me the dating sites I would be frequenting.
Hat’s off to Read/WriteWeb for their outstanding compilation of companies in the online video space.
This is definitely something to go in your bookmarks, with info on:
- Video Sharing
- Video Search
- Video eCommerce
- Video Editing & Creation
- Rich Media Advertising
On Monday, Time and TV Guide will separately announce partnerships with Brightcove, a prominent online video distributor, aimed a developing proprietary platform to offer video content to subscribers of both magazines.
One of the Time’s primary goals is to significantly boost the video content on Time.com and eventually for its other publications, which include Fortune, Money, Sports Illustrated and Entertainment Weekly.
The most recent round of elections had a lot of people thinking about the Internet’s role in politics. Most onlookers agree that it is becoming increasingly important; Google’s CEO, Eric Schmidt, believes that politicians must adapt. “The ones that take advantage of this most effectively will be the ones that will be the winners of the next election,” he said.
Google’s stepping-up its efforts to stop people from using “google” as a verb. They’ve posted a correct useage guide on the official Google blog, in an attempt to gently persuade people to not use Google incorrectly.
Online calendars have been available for many years now but the calendar-sharing feature that Google has included in Google Calendar has opened the door to a great a form of social marketing that is bound to make waves and possibly increase your bottom line.
There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.
Boston attorney Jeffrey P. Hermes asks the question: “Do podcasters know their legal obligations?” The answer to that is largely, well, probably, “no.” Though cases involving Internet content and properties are becoming more regular in the courtroom, the podcast is still virgin territory. Hermes believes that will change, and probably soon.
The IE team has put together a great quick reference “cheat sheet” for Internet Explorer 7. It has all the keyboard shortcuts, including those for the new features. Some good ones:
Search engine optimization (SEO) ethics are often discussed, but rarely defined in any meaningful ways. Website owners often hear about the so-called “white hat” and “black hat” SEO professionals. A few webmasters are even aware of some undefined “grey hat” SEO techniques, and their practitioners as well.
Just when we think we’ve reached our mobile limit, something always comes around to blow our minds.
New guidelines have become available for podcasters with the intent of helping them avoid legal woes. The Podcasting Legal Guide specifically addresses issues related to remixing audio clips that may or may not be the legal property of the podcaster.
If you promote any kind of travel services online you’ll wan to pay attention. Yahoo Search Marketing (formerly Overture) has launched a new program called “Travel Submit”.
I hope none of you need to read this, but Douglas Reilly is a cancer survivor and wrote a great article for software developers who learn that they have cancer.
Designing a disaster recovery system requires planning and consideration of the available options that will best fit your company’s needs, SLA and budget.
Google announced that it’s making it easier to find your search terms and negative keywords faster on the Keywords tab in AdWords. In a brief Google+ post late last week that largely flew under the radar until this week (via Search Engine Land), Google said: …
Google announced the addition of a new Shopping Assortment Report in Google Merchant Center aimed at helping merchants plan their product assortments so they can reach more shoppers online. The report shows you the top 100 products that you don’t already offer in your product …
Beginning on October 15, eBay sellers will get more zero insertion fee listings. The monthly allotment is going from 20 to 50 for auction-style and fixed price listings in most categories (Motors Vehicles, Real Estate, Classified Ads, Heavy Equipment, Concession Trailers & Carts, Imaging & …
Earlier this year, Google launched its Android for Work program aimed at getting more Android smartphones and tablets in use in the workplace. It comes with work profiles, a dedicated app, Google Play for Work, and built-in productivity tools. The company announced on Monday that …
Google’s Code of Conduct has famously talked about not being evil for many years. It begins like this: “Don’t be evil.” Googlers generally apply those words to how we serve our users. But “Don’t be evil” is much more than that. Yes, it’s about providing …
Pinterest announced some updates to its Buyable Pins program in conjunction with the Shop.org 2015 Digital Summit. They’re adding new platforms and rolling out the feature to more merchants. A spokesperson for Pinterest tells WebProNews, “First, we’re adding three new ecommerce platforms to the program …