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	<title>WebProNews &#187; Guidance</title>
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		<title>One-Third Of Online Holiday Shoppers Ran Into Glitches</title>
		<link>http://www.webpronews.com/one-third-of-online-holiday-shoppers-ran-into-glitches-2009-01</link>
		<comments>http://www.webpronews.com/one-third-of-online-holiday-shoppers-ran-into-glitches-2009-01#comments</comments>
		<pubDate>Tue, 06 Jan 2009 15:53:40 +0000</pubDate>
		<dc:creator>Mike Sachoff</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Guidance]]></category>
		<category><![CDATA[online shopping]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=48192</guid>
		<description><![CDATA[<p>While the majority (64%) of online holiday shoppers had no problems making purchases, 36 percent did, according to a new survey from ecommerce development firm Guidance.</p><p>Among those that ran into difficulty, 13 percent said they had to abandon a very slow Web site while trying to shop, 8 percent said a Web site froze or crashed, 7 percent could not complete a purchase on their first try and 4 percent said a purchase they thought they had completed actually did not go through.</p>]]></description>
			<content:encoded><![CDATA[<p>While the majority (64%) of online holiday shoppers had no problems making purchases, 36 percent did, according to a new survey from ecommerce development firm Guidance.</p>
<p>Among those that ran into difficulty, 13 percent said they had to abandon a very slow Web site while trying to shop, 8 percent said a Web site froze or crashed, 7 percent could not complete a purchase on their first try and 4 percent said a purchase they thought they had completed actually did not go through.</p>
<p>&quot;While online shoppers may have escaped the ferocious winter weather, a significant number didn&#8217;t elude the issues that tend to afflict overburdened, under-engineered eCommerce sites,&quot; said Jason Meugniot, <a title="Online Holiday Shopping" href="http://www.guidance.com/">Guidance</a> CEO and Owner.&nbsp;</p>
<p>&quot;Ideally, every shopping cart that is not abandoned by the shopper should be converted &#8211; and every one that doesn&#8217;t sends a message to the consumer.&nbsp; Uptime, speed and reliability ought to be prerequisites of the online shopping experience.&nbsp; Still, I&#8217;m heartened by the success that many online shoppers enjoyed, especially since deep discounts, special offers and free shipping/returns made online shopping a better value than ever this season.&quot;&nbsp;</p>
<p><center><img title="One-Third Of Online Holiday Shoppers Ran Into Glitches" alt="One-Third Of Online Holiday Shoppers Ran Into Glitches" src="http://images.ientrymail.com/webpronews/article_pics/guidance-shopping-online.jpg" border="0" style="margin: 4px;"></center>
<p>Women were more likely to say their online purchases were completed with out incident (44 percent, compared with 36 percent of men).</p>
<p>Respondents at both ends of the age spectrum seemed to have more problems than their counterparts overall: just 35 percent of both 18-24 and the 65+ age groups said their online shopping was incident-free, versus 40 percent of the overall sample. Respondents 25-54 were most likely to say their online shopping was incident-free: 44.5 percent of those 25-34, 46.5 percent of those 35-44, and 40 percent of those 45-54.</p>
<p>&nbsp;</p>
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