Here’s the thing about boldness: you’d better have the chops to back it up. While Ask.com’s anti-Google guerrilla marketing campaign in London’s Underground was outed in record time, indexing of its own campaign site was even close to a record.

Background

Ads appearing in the Tube encouraged bystanders to fight Google’s "information monopoly."

If small business owners could read no other book, I would love to have them study Jay Conrad Levinson’s Guerrilla Marketing: Secrets for Making Big Profits From your Small Business.