All Posts Tagged Tag: ‘GRP’

DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

Google’s DoubleClick announced a new Gross Rating Point (GRP) solution resulting from a partnership with comScore, which was announced last year. It’s called comScore vCE in DoubleClick. It also announced updates to its Active View viewability solution. comScore vCE in DoubleClick is described as an independent, tagless audience delivery measurement service for integrating directly in to an ad server to …

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Facebook: How Much Value Does it Offer Advertisers?

Perhaps some advertisers aren’t sure if promoting their brand on Facebook is worth the extremely high cost, but there’s a lot of evidence to suggest it is. Currently about 90% of businesses incorporate some type of social marketing into their campaigns. Despite these facts some advertisers are frustrated with the big “FB’s” lack of available ad space and conventional metrics …

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Google Advertising: “Think of us like TV”

According to All Things D, Google is out to attract mega dollars from advertisers by implementing the use of gross rating points (GRP). For those who aren’t familiar with GRP, it’s the system used by advertisers in the television industry to assess the value of a particular slot based on potential audience size and the frequency in which they might …

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