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	<title>WebProNews &#187; Growth</title>
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	<link>http://www.webpronews.com</link>
	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
	<lastBuildDate>Sun, 12 Feb 2012 22:29:35 +0000</lastBuildDate>
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		<title>Reddit Grew Leaps And Bounds Last Year</title>
		<link>http://www.webpronews.com/reddit-growth-last-year-2012-02</link>
		<comments>http://www.webpronews.com/reddit-growth-last-year-2012-02#comments</comments>
		<pubDate>Thu, 09 Feb 2012 20:30:15 +0000</pubDate>
		<dc:creator>Zach Walton</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Pageviews]]></category>
		<category><![CDATA[Reddit]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=97318</guid>
		<description><![CDATA[Reddit is huge &#8211; that fact can not be understated. The site has turned into one of the largest hubs of information on the Web where people keep each other informed or share stories of life&#8217;s triumphs and trials. Just &#8230;]]></description>
			<content:encoded><![CDATA[<p>Reddit is huge &#8211; that fact can not be understated. The site has turned into one of the largest hubs of information on the Web where people keep each other informed or share stories of life&#8217;s triumphs and trials.</p>
<p>Just how big did Reddit grow last year though? Reddit provided those numbers to <a href="http://www.dailydot.com/news/reddit-2011-2012-growth-infographic/">The Daily Dot</a> who made a handy infographic that charts the Web sites up and downs last year as it grew to the 35 million unique visitors a month giant that it is today. </p>
<p>It&#8217;s amazing to see how much Reddit grew last year despite its many setbacks. It&#8217;s a true Internet success story that is hardly ever replicated. </p>
<p>We here at WebProNews wish Reddit another great year of growth and hilarious memes.</p>
<p><center><img src="http://cdn.ientry.com/sites/webpronews/article_pics/redditgrowth.jpg" alt="redditgrowth" /></center></p>
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		<title>Could Manufacturing Save The U.S. Economy?</title>
		<link>http://www.webpronews.com/could-manufacturing-save-the-u-s-economy-2012-02</link>
		<comments>http://www.webpronews.com/could-manufacturing-save-the-u-s-economy-2012-02#comments</comments>
		<pubDate>Fri, 03 Feb 2012 17:15:17 +0000</pubDate>
		<dc:creator>Shawn Hess</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[The economy]]></category>
		<category><![CDATA[US economy]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=95148</guid>
		<description><![CDATA[While economic growth in the United States is expected to slow in the first quarter of 2012, the manufacturing industry is expected to grow. In the past two years manufactureres have added 330,000 new jobs. Part of the reason for &#8230;]]></description>
			<content:encoded><![CDATA[<p>While economic growth in the United States is expected to slow in the first quarter of 2012, the manufacturing industry is expected to grow. In the past two years manufactureres have added 330,000 <a href="http://www.reuters.com/article/2012/02/03/press-digest-nyt-idUSL4E8D330J20120203">new</a> jobs. Part of the reason for this growth has to do with rising costs in foreign manufacturing. When costs rise elsewhere, manufacturing in the United States can become attractive. </p>
<p><a href="http://www.reuters.com/article/2012/02/01/us-usa-economy-idUSTRE7BM0AB20120201">Cary Leahey</a>, managing director at Decision Economics comments on the anomaly: </p>
<p><em>&#8220;The overall economy lacks oomph and is having trouble creating jobs. Manufacturing is one of the few bright spots in an otherwise disappointing story.&#8221;</em></p>
<p>Equalizing costs are not the only reason for the resurgence in interest. Even though manufacturing is currently only growing slightly faster than the whole of the economy, experts believe that the years following the current economic depression will represent a renaissance era for high-tech and innovation based production efforts.</p>
<p>From aeronautics to robots, high-speed cotton mills, and 3-D model making, this growth will be about change and transformation from what we have done in the past. </p>
<p>Chris Anderson, editor-in-chief at <a href="http://www.cnbc.com/id/42882743/Innovative_Manufacturing_Can_Grow_US_Economy">Wired</a> remarks about the upcoming transformations in manufacturing:</p>
<p><em>“Change is good, and disruption is the ultimate change.”</p>
<p>“We are  democratizating the tools of production now&#8230;if done right, we can power manufacturing in the 21st century.”</em></p>
<p><a href="http://www.reuters.com/article/2012/02/01/us-usa-economy-idUSTRE7BM0AB20120201">Scott Brown</a>, chief economist at Raymond James in St. Petersburg, Florida adds:</p>
<p><em>&#8220;We&#8217;re not firing on all cylinders yet, but we are still moving down the road&#8221;</em></p>
<p>Analyst are watching the Federal Reserve closely and hoping there is still room for more economic stimulus. I know the government currently offers incentives to companies that pursue innovation-based solution to grow their businesses. Hopefully these manufacturing trends will continue as the year progresses and we can move one step closer to realizing a renaissance in American manufacturing. </p>
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		<title>IBM: Teaching Organizations How to Grow</title>
		<link>http://www.webpronews.com/ibm-teaching-organizations-how-to-grow-2012-01</link>
		<comments>http://www.webpronews.com/ibm-teaching-organizations-how-to-grow-2012-01#comments</comments>
		<pubDate>Tue, 17 Jan 2012 14:29:58 +0000</pubDate>
		<dc:creator>Shawn Hess</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business solutions]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=89764</guid>
		<description><![CDATA[While Facebook and Twitter are keeping people connected to make the world a smaller place, IBM is working on selling similar types of software to organizations to help them communicate more efficiently with different segments of their business. Imagine being &#8230;]]></description>
			<content:encoded><![CDATA[<p>While Facebook and Twitter are keeping people connected to make the world a smaller place, <a href="http://http://www.ibm.com/us/en/">IBM</a> is working on selling similar types of software to organizations to help them communicate more efficiently with different segments of their business.</p>
<p>Imagine being able to find the right expert at the right time, just by searching a database of your companies emails and blogs. If you need to solve a very specific manufacturing issue, just start searching the related data, and bam!, John Smith pops up on your computer. </p>
<p>The concept of social networking within enterprise systems can be invaluable when used properly, and this is what IBM is selling in addition to the actual software. They are teaching organizations how &#8216;make their world a smallerplace&#8217;. Big business has always suffered from the &#8220;one hand doesn&#8217;t know what the other is doing&#8221; syndrome, and IBM is getting at the core of that challenge with this new initiative. </p>
<p>In an era where corporations are busy struggling to keep their employees from being distracted by social networks like Facebook, IBM has embraced the trend and utilized the concept to facilitate business growth. People already understand the technology, and in many cases, are presently using it. With the popularity of social networking in our private lives, it should be a no-brainer to make this work for business solutions. </p>
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		<title>Facebook Partnership Boosts Spotify Sign Ups</title>
		<link>http://www.webpronews.com/facebook-partnership-boosts-spotify-sign-ups-2011-09</link>
		<comments>http://www.webpronews.com/facebook-partnership-boosts-spotify-sign-ups-2011-09#comments</comments>
		<pubDate>Tue, 27 Sep 2011 16:20:18 +0000</pubDate>
		<dc:creator>Chris Richardson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Partnership]]></category>
		<category><![CDATA[Spotify]]></category>
		<category><![CDATA[streaming music]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=77055</guid>
		<description><![CDATA[While the fallout from Facebook&#8217;s f8 conference focuses directly on privacy and user data gathering, and the requisite backlash once the new features went live, there are some success stories to be told as well. Just ask Spotify. Since the &#8230;]]></description>
			<content:encoded><![CDATA[<p>While the fallout from Facebook&#8217;s <a href="http://www.webpronews.com/what-facebook-announced-today-at-f8-2011-09">f8 conference</a> focuses directly on <a href="http://www.webpronews.com/is-facebook-tracking-everywhere-you-go-online-2011-09">privacy and user data gathering</a>, and <a href="http://www.webpronews.com/facebook-changes-fires-twitter-up-2011-09">the requisite backlash</a> once the new features went live, there are some success stories to be told as well.</p>
<p>Just ask Spotify.  </p>
<p>Since the f8 announcement of the Facebook/Spotify partnership, Spotify is experiencing a great deal of growth for its music service, to the tune of <a href="http://www.pcmag.com/article2/0,2817,2393658,00.asp">a quarter of a million users a day</a>.  Since the announcement, <a href="http://appdata.com/apps/facebook/174829003346-spotify">AppData reveals</a> (via PC Magazine) that Spotify&#8217;s subscription total increased from 1 million to 4.6 million users.  </p>
<p>Clearly, Facebook users want their music and Spotify is an effective method for receiving it.  The service offers three subscription tiers:  Free, Unlimited and Premium.  It&#8217;s not known how many of the new users are choosing the &#8220;free Spotify&#8221; option, but considering the fact that the Spotify blog issued <a href="http://www.spotify.com/se/blog/archives/2011/09/26/good-news-for-spotify-open-users/">a post aimed</a> at those who use the free version, it&#8217;s easy to imagine many of these Facebook users who are new to Spotify opted for the one that doesn&#8217;t cost anything.</p>
<p>From the post, which details how the free service will go:</p>
<blockquote><p><em>&#8230;from today, there’ll be no more Spotify Open. Everybody who listens to Spotify for free will simply have a Spotify account.</p>
<p>All Spotify accounts come with a 6-month time-limit honeymoon! During this time, there’s no limit to the amount of ad-supported music you can enjoy. After 6 months, you’ll be limited to 10 hours of streaming a month and a 5-play limit for any individual track. Unless, of course, you’ve subscribed by then!</em></p></blockquote>
<p>It&#8217;s pretty obvious which direction Spotify is steering its users, and that is directly at the paid versions.  For those who haven&#8217;t yet joined Spotify, but are curious about doing so, you must have a Facebook account to access the service.  That news, however, has not been received with open arms, something a comment <a href="http://www.spotify.com/se/blog/archives/2011/09/27/what-to-share/">from the Spotify blog</a> demonstrates quite well:</p>
<blockquote><p><em>Well, that&#8217;s all very well and good, but you&#8217;ve lost my trust, so for now I&#8217;m keeping my spotify account and facebook account separate. Which is a shame, because I liked seeing other peoples public playlists. It doesn&#8217;t help that you&#8217;ve done this at the same time as other facebook dirty tricks are coming to light, otherwise I&#8217;d be more inclined to try it out. But for now, I&#8217;m not getting into anything I can&#8217;t get out of. Now, when are we getting the Beatles and the Red Hot Chili Peppers?</em></p></blockquote>
<p>Whatever the backlash, it&#8217;s pretty clear based on the growth Spotify has received since the f8 announcement that complaints like the previous do not rule the day, although, maybe they should.  But then again, do casual Internet users even worry about privacy; that is, until these issue falls hit closer to home?  Doubtful.</p>
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		<title>Google+ Growth Outpaces Twitter, Facebook by Lengths and Bounds</title>
		<link>http://www.webpronews.com/google-growth-outpaces-twitter-facebook-by-lengths-and-bounds-2011-07</link>
		<comments>http://www.webpronews.com/google-growth-outpaces-twitter-facebook-by-lengths-and-bounds-2011-07#comments</comments>
		<pubDate>Fri, 22 Jul 2011 15:36:25 +0000</pubDate>
		<dc:creator>Chris Richardson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=71430</guid>
		<description><![CDATA[Undoubtedly fueled by the perceived exclusivity, coupled with the tech/geek crowd absolutely embracing it, when it comes to initial growth, Google+ is absolutely lapping Twitter and Facebook in terms of reaching certain milestones. In this case, the milestone being discussed &#8230;]]></description>
			<content:encoded><![CDATA[<p>Undoubtedly fueled by the perceived exclusivity, coupled with the tech/geek crowd absolutely embracing it, when it comes to initial growth, Google+ is absolutely lapping Twitter and Facebook in terms of reaching certain milestones.  In this case, the milestone being discussed is the first to 10 million users, and, as you&#8217;ll see in the upcoming chart, the Google+ uptake has been quite impressive.</p>
<p>Thanks to <a href="https://plus.google.com/u/0/112418301618963883780/posts/D2Rz5rdciWE#112418301618963883780/posts/D2Rz5rdciWE">a Google+ post by Leon Håland</a>, you can see exactly by how much Google+ is outpacing its perceived competitors.  In his post, Håland issued a chart that compares the growth of the three social networks, and let&#8217;s just say Google+ is doing quite well:</p>
<p><center><img src="http://images.ientrymail.com/webpronews/pictures/google_plus_chart.jpg" alt="Google Plus Growth" /></center><br />
As you can see, it took both Twitter and Facebook over two years to get 10 million users.  It took Google+ 16 days.  Of course, Facebook&#8217;s initial &#8220;.edu addresses only&#8221; policy contributed mightily to their slower rate of growth.  As for Twitter, admittedly, it was a slow burn, but now, its popularity cannot be denied.  Nevertheless, neither can touch the expansion of Google+, invitation-only status or not.</p>
<p>Does this mean the social network domination of Google+ is inevitable?  Considering there are over 700 million Facebook members, clearly, that part of the story has yet to be written, but it&#8217;s hard to argue with the growth of Google+, either. </p>
<p>Another report that supports Google+&#8217;s exponential growth <a href="http://blog.comscore.com/2011/07/google-plus_twenty_million_visitors.html">comes from comScore</a>, which says over 20 million people have visited Google+ in 21 days.  There&#8217;s also a chart that visualizes these numbers, as well as one that shows which region visits Google+ the most:</p>
<p><center><img src="http://images.ientrymail.com/webpronews/pictures/googleplus_visitors.jpg" alt="Google+ Visitors" /></p>
<p><img src="http://images.ientrymail.com/webpronews/pictures/googleplus_countries.jpg" alt="Google Plus Countries" /></center><br />
As you can see, Americans are the predominant group frequenting Google+, although, India also has a solid representation.  This also helps demonstrate Google&#8217;s international reach is almost as powerful as its domestic.  Furthermore, Google+&#8217;s invite-only status hasn&#8217;t done much to slow its uptake:</p>
<blockquote><p><em>It would be difficult to think of many sites that reached such a large number in such a short period of time. That said, Google does have a built-in visitor base of more than 1 billion to work with, so there is clearly potential to convert a high number of users to its new social tool – even if it is still invite-only.</em></p></blockquote>
<p>In fact, I&#8217;m  of the thinking that the invites make Google+ all the more attractive, much like it did with Gmail.  When you force something on your users &#8212; ala, Google Wave &#8212; they don&#8217;t like it; but when you make the service appear exclusive, the desire to have what others don&#8217;t kicks in, regardless if it&#8217;s acknowledged or not.  </p>
<p>Again, if you couple that with the largely-positive reaction from the tech sector, and Google+ could almost be considered a viral success, as much as a Google product can be viral, anyway.   It&#8217;s hard to do things quietly when everybody knows your name.  Anyway, how about a song to celebrate Google+&#8217;s early victories?  There&#8217;s one that fits this situation perfectly:</p>
<p><center><iframe width="616" height="380" src="http://www.youtube.com/embed/X5XKWiGcw3k" frameborder="0" allowfullscreen></iframe></center><br />
&#8220;Hell yea, make you hit that plus one, make you hit that plus one&#8221; for the win.</p>
<p><strong>Update</strong>:</p>
<p><a href="http://images.ientrymail.com/webpronews/pictures/googleplus_growth.jpg">Håland posted another chart</a>, showing how long it took each entity &#8212; Facebook, Twitter and Google+ &#8212; to reach 20 million users.  The differences are staggering, but again, Facebook&#8217;s initial period of exclusivity should be considered:</p>
<p><center><img src="http://images.ientrymail.com/webpronews/pictures/googleplus_growth.jpg" alt="More Google Plus Growth" /></center><br />
Is &#8220;lapping the competition&#8221; a correct analogy here?</p>
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		<title>What Bing Is Doing to Stay Strong in Search</title>
		<link>http://www.webpronews.com/bing-search-competition-social-mobile-location-2011-03</link>
		<comments>http://www.webpronews.com/bing-search-competition-social-mobile-location-2011-03#comments</comments>
		<pubDate>Tue, 22 Mar 2011 18:15:22 +0000</pubDate>
		<dc:creator>Abby Johnson</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[stefan weitz]]></category>
		<category><![CDATA[SXSW 2011]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=59704</guid>
		<description><![CDATA[Recent search data from Experian Hitwise, comScore, and, most recently Compete, all indicate that Bing is gaining market share. Interestingly, the data also shows that Google's market share has dropped slightly. According to Stefan Weitz, a director with Bing, the search engine has grown every month since its launch. ]]></description>
			<content:encoded><![CDATA[<p>Recent search data from <a href="http://www.hitwise.com/us/press-center/press-releases/experian-hitwise-reports-bing-search-increase/">Experian Hitwise</a>, <a href="http://comscore.com/Press_Events/Press_Releases/2011/3/comScore_Releases_February_2011_U.S._Search_Engine_Rankings">comScore</a>, and, most recently, <a href="http://blog.compete.com/2011/03/16/february-2011-search-market-share-report/">Compete</a>, all indicate that <a href="http://www.bing.com/">Bing</a> is gaining market share. Interestingly, the data also shows that Google&#8217;s market share has dropped slightly. According to Stefan Weitz, a director with Bing, the search engine has grown every month since its launch.</p>
<p>&#8220;It means that people are giving us a try, they&#8217;re finding a good experience, and they keep wanting to use it,&#8221; he said told us.</p>
<p>The increasing market share is likely a result of Bing&#8217;s continuous innovations. For instance, realizing the power of location and &#8220;deals,&#8221; <a href="http://www.bing.com/community/site_blogs/b/search/archive/2011/03/03/bing-launches-deals.aspx">Bing partnered with DealMap</a> in an effort to bring the very best deals to users. Bing deals give users insight into what the best deals are and what deals are trending, all from one location.</p>
<p>Another initiative that Bing is working on is a new approach to personalization. In the past, personalization relied on collaborative filtering, which made determinations based on user preferences. For example, if person A and person B liked the same item, Bing could assume that person A would like other items that person B liked.</p>
<p>While this model has worked in some areas, it lacks efficiency in areas such as breaking news. As a result, Bing is working on <a href="http://www.projectemporia.com/#/topStories">Project Emporia</a>, which is powered by its Matchbox technology. This new approach focuses on viewing the Web in the context of a collection of objects called &#8220;features,&#8221; instead of viewing it as a Web of pages.</p>
<p>&#8220;It&#8217;s a fundamentally, new approach to how we think about personalizing search and personalizing results,&#8221; said Weitz.</p>
<p>Bing is also working to improve social search. Search engines, previously, found it difficult to identify who users were and what their network of friends was. Now, however, social media behavior has helped them to understand these elements and tie them into search.</p>
<p>&#8220;Now, we&#8217;re able to actually bring that behavior that you do everyday in your normal life into search,&#8221; Weitz pointed out.</p>
<p>Although Bing is excited about its recent innovations and its growing market share, it doesn&#8217;t consider the other search engines to be losing the battle. Weitz believes that the developments in social search, mobile search, and personalization, actually &#8220;expand the pie&#8221; for everyone in the search game.</p>
<p>What are your thoughts on Bing&#8217;s progress and innovations in the search market? Does Bing have the potential to dominate search market share in the future?</p>
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		<title>The Growth of Twitter and Facebook Use By Age Demographic</title>
		<link>http://www.webpronews.com/the-growth-of-twitter-and-facebook-use-by-age-demographic-2009-08</link>
		<comments>http://www.webpronews.com/the-growth-of-twitter-and-facebook-use-by-age-demographic-2009-08#comments</comments>
		<pubDate>Thu, 06 Aug 2009 14:33:51 +0000</pubDate>
		<dc:creator>Lisa Braziel</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Age]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[use]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=50953</guid>
		<description><![CDATA[<p>As I noted in my <a href="http://www.ignitesocialmedia.com/nielsen-data-reveals-myspace-music-movement/">last article</a> about the subtle shifts happening within MySpace, <a href="http://www.ignitesocialmedia.com/2009-social-network-analysis-report/">social network audience demographics</a> are always on the move.]]></description>
			<content:encoded><![CDATA[<p>As I noted in my <a href="http://www.ignitesocialmedia.com/nielsen-data-reveals-myspace-music-movement/">last article</a> about the subtle shifts happening within MySpace, <a href="http://www.ignitesocialmedia.com/2009-social-network-analysis-report/">social network audience demographics</a> are always on the move. Even still, there are skeptics who will still doubt that baby boomers are interacting on any network other than <a href="http://www.eons.com/">Eons</a>.&nbsp; The truth is that these target audiences are also beginning to utilize social media sites like Facebook and Twitter.&nbsp;</p>
<p>The following chart by Nielsen shows that audiences above 25 have experienced a whopping 84% growth in Twitter adoption over the past 6 months. Also interesting is the 20% growth happening within the 55+ age range, compared to the 16% increase in 2-24 year olds.&nbsp; This slight discrepancy in growth doesn&#8217;t mean that younger audiences aren&#8217;t interested in Twitter, but suggests that they have already adopted it.&nbsp; (Also, after seeing the age ranges listed on this chart, I now want to see what a two-year old would tweet.)</p>
<p><img src="http://www.ignitesocialmedia.com/uploads/Image/Lisa%27s%20Folder/Twitter%20Neilsen%20data.jpg" alt="" style="width: 384px; height: 266px;" /></p>
<p><a href="http://www.insidefacebook.com/2009/08/04/women-flocking-to-facebook-femalemale-ratio-hits-new-high/">InsideFacebook.com </a>put together the following chart that shows not only the growths per age category, but also the ratio of males/females coming to the site per age category.&nbsp; As you can see, Facebook is experiencing a larger growth in female audiences in every age category but 55-65 year olds, where men are growing at a rate of 19%.&nbsp; Growth is also lowest in age ranges 18-25 because these audiences are likely to be already on the network.</p>
<p><img alt="" src="http://www.ignitesocialmedia.com/uploads/Image/Lisa%27s%20Folder/Inside%20Facebook%20-%20Tracking%20Facebook%20and%20the%20Facebook%20Platform%20for%20Developers%20and%20Marketers-4.jpg" style="width: 383px; height: 334px;" /></p>
<p>&nbsp;Do you have any other interesting findings to add? Did any of these growth metrics surprise you?&nbsp; I&#8217;d love to hear your thoughts in the comments below.</p>
<p><a href="http://www.ignitesocialmedia.com/2009-facebook-and-twitter-growth-by-age-group/">Comments</a></p>
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		<title>Predictions Made About Social Media Growth</title>
		<link>http://www.webpronews.com/predictions-made-about-social-media-growth-2009-04</link>
		<comments>http://www.webpronews.com/predictions-made-about-social-media-growth-2009-04#comments</comments>
		<pubDate>Fri, 24 Apr 2009 15:50:51 +0000</pubDate>
		<dc:creator>Andy Beal </dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Prediction]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=49604</guid>
		<description><![CDATA[<p>Forrester Research is holding <a href="http://www.forrester.com/events/eventdetail?eventID=2375"><font color="#b71618">its own conference down in Orlando</font></a> and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.</p>]]></description>
			<content:encoded><![CDATA[<p>Forrester Research is holding <a href="http://www.forrester.com/events/eventdetail?eventID=2375"><font color="#b71618">its own conference down in Orlando</font></a> and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.</p>
<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2009/04/picture-21.png"><img class="aligncenter size-full wp-image-9848" title="Forrester Report" border="0" alt="Forrester Report" width="573" height="380" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/04/picture-21.png" /></a></p>
<p><a href="http://www.marketingpilgrim.com/2009/04/forrester-social-media-growth.html">Comments</a></p>
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		<title>Twitter Experiences 1,392% Growth In February</title>
		<link>http://www.webpronews.com/twitter-experiences-1392-growth-in-february-2009-03</link>
		<comments>http://www.webpronews.com/twitter-experiences-1392-growth-in-february-2009-03#comments</comments>
		<pubDate>Fri, 20 Mar 2009 14:13:17 +0000</pubDate>
		<dc:creator>Frank Reed</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[increase]]></category>
		<category><![CDATA[membership]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[Tweet]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=49135</guid>
		<description><![CDATA[<p>Most of us would be happy in this economy for any growth that occurred between Feb of 2008 and Feb of 2009. 10 percent would be fine. 50% would be amazing. 100% growth gets you rock star status. So if you are Twitter and <a href="http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/">Nielsen gave you the news</a> that your subscriber base grew 1,392% in that period you may need to change your shorts.]]></description>
			<content:encoded><![CDATA[<p>Most of us would be happy in this economy for any growth that occurred between Feb of 2008 and Feb of 2009. 10 percent would be fine. 50% would be amazing. 100% growth gets you rock star status. So if you are Twitter and <a href="http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/">Nielsen gave you the news</a> that your subscriber base grew 1,392% in that period you may need to change your shorts. Ok, so maybe that&rsquo;s a little too graphic but that is a pretty ridiculous number even if you don&rsquo;t make one red cent while doing it (had to throw that in there;-)).</p>
<p><a href="http://news.cnet.com/8301-13577_3-10200161-36.html">From a report on cnet</a>, here are the results of the Top 5 fastest growing, as Nielsen refers to them, &lsquo;member community destinations&rsquo; for the February to February time period.</p>
<p><img width="301" height="199" class="aligncenter size-full wp-image-9208" alt="nielsen-growth" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/03/nielsen-growth.jpg" /></p>
<p>As with most data there may be questions raised. For instance a common number thrown around about how many Facebook users there are is 175 million but in the US it apparently is 65 million. You don&rsquo;t see that number quite as often although it is still impressive. The members of the top 5 are quite a bit smaller than even Twitter and 2 of them are not even social media sites. That&rsquo;s just minor stuff though.</p>
<p>One area I would like to see more detail on is the age ranges that Twitter has their greatest success. I was admittedly surprised at Twitter&rsquo;s claim that the largest user group of Twitter is aged 34-49. That would appear to be at least an indication that the reason for Twitter&rsquo;s success is business related. No evidence of that one just an educated guess.</p>
<p>The other element of growth that is making Twitter investors twiddy (that&rsquo;s giddy in Twitter speak) is the use of mobile phones and devices to access the application. 735,000 unique visitors did so in January of this year. In addition, on just AT&amp;T and Verizon alone there were 812,000 users accessing Twitter via text message.</p>
<p>While some people have even said that <a href="http://www.micropersuasion.com/2009/03/twitter-is-peaking.html">Twitter has jumped the shark</a> it appears that even if they did there are a lot people following them despite that prediction. What will happen over the next year is going to be interesting to watch when you consider that even the mighty Facebook has made recent changes that have tipped a hat to the Twitter model. Since imitation is the greatest form of flattery that should be enough to motivate Twitter to have another year of quadruple digit growth. Tweet that!</p>
<p><a href="http://www.marketingpilgrim.com/2009/03/growth-is-not-an-issue-for-twitter.html">Comments</a></p>
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		<title>Friday the 13th Sees Facebook Hit 175M Active Users</title>
		<link>http://www.webpronews.com/friday-the-13th-sees-facebook-hit-175m-active-users-2009-02</link>
		<comments>http://www.webpronews.com/friday-the-13th-sees-facebook-hit-175m-active-users-2009-02#comments</comments>
		<pubDate>Tue, 17 Feb 2009 14:14:50 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[175m]]></category>
		<category><![CDATA[active]]></category>
		<category><![CDATA[CNET]]></category>
		<category><![CDATA[Faceboo]]></category>
		<category><![CDATA[Friday the 13th]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=48698</guid>
		<description><![CDATA[<p>Some of us measure our popularity in the number of Facebook friends we have. Facebook measures its popularity in the number of &#8220;active users&#8221; it has&#8212;and that number hit 175,000,000 on Friday the 13th, according to a <a href="http://twitter.com/davemorin/status/1208849980" linkindex="31" set="yes">Tweet from Dave Morin</a> of Facebook.</p>]]></description>
			<content:encoded><![CDATA[<p>Some of us measure our popularity in the number of Facebook friends we have. Facebook measures its popularity in the number of &ldquo;active users&rdquo; it has&mdash;and that number hit 175,000,000 on Friday the 13th, according to a <a href="http://twitter.com/davemorin/status/1208849980" linkindex="31" set="yes">Tweet from Dave Morin</a> of Facebook.</p>
<p>This comes 39 days after the site reached <a href="http://www.marketingpilgrim.com/2009/01/facebook-hits-150-million-user-milestone.html" linkindex="32">150 million active users</a> early last month.  While from some reports, <a href="http://www.marketingpilgrim.com/2008/12/facebook-growing-by-600000-users-a-day.html" linkindex="33" set="yes">Facebook was adding 600,000 new active users per day</a> in early December, the longer term average was far below that (the dates here, except for the date on the final report, are taken from <a href="http://news.cnet.com/8301-1023_3-10164458-93.html?part=rss&amp;subj=news&amp;tag=2547-1023_3-0-5" linkindex="34" set="yes">CNET stories</a>):</p>
<ul>
<li>From August 26 to November 3, the site added 20 million users in 69 days, or about <strong>290,000 per day</strong>.</li>
<li>From November 3 to December 18, the site added another 20 million users in 45 days, or a little under <strong>450,000 users per day</strong>.</li>
<li>From December 18 to January 7, Facebook garnered 10 million new members in 20 days, or <strong>500,000 new users a day</strong>.</li>
<li>From January 7 to February 13, the site added 25 million new members in about 37 days, or over <strong>675,000 new members per day</strong>.</li>
</ul>
<p>And since a picture is worth a thousand words, here are the same stats in graphic format:<br />
<img width="344" height="308" class="alignnone size-full wp-image-8231" title="facebook-growth" alt="facebook-growth" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/02/facebook-growth.png" /></p>
<p>CNET reports that most of this growth comes from outside the US&mdash;and comes with a price. &ldquo;Server power is expensive, especially overseas,&rdquo; says CNET. Plus, <a href="http://www.marketingpilgrim.com/2008/11/facebook-ad-rates-fall.html" linkindex="35" set="yes">a lot of these international users generate far less advertising revenue</a> for Facebook than their US counterparts. And overall, the site is still <a href="http://www.marketingpilgrim.com/2009/02/facebook-not-selling-out-but-should-they.html" linkindex="36">struggling with monetization</a>, with a recent blow setting its <a href="http://www.marketingpilgrim.com/2009/02/myspace-founder-bets-on-facebook-but-only-for-the-next-2-years.html" linkindex="37" set="yes">projected overall valuation at $3.7B</a> (down from $15B).</p>
<p>Can they find the missing step in everyone&rsquo;s favorite formula to make money from social networks in time to capitalize on their growth? (You know&mdash;step one: set up a social network. Step two: some magic happens. Step three: profit. <a href="http://www.sciencecartoonsplus.com/gallery.htm" linkindex="38" set="yes">They use that one in science all the time.</a>)  Or will their popularity be their undoing as more and more &ldquo;expensive&rdquo; users join?</p>
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