Yahoo has partnered with WPP’s GroupM Entertainment to help marketers incorporate their brands into original online programming.

The programs will appear across Yahoo’s network of media properties, including news, sports, finance and entertainment.

"Marketers need big, ground-breaking ideas that engage and delight consumers, and this partnership with Yahoo! will enable them to create unique high value relationships," said GroupM Entertainment Worldwide CEO Peter Tortorici, who will administer the partnership for GroupM.