All Posts Tagged Tag: ‘gross rating point’

AOL Patterns Online Marketing Strategies After Those Used for TV

AOL will be partnering with Nielsen Online Campaign Ratings to reach their target audience more efficiently. AOL announced today that it will offer marketers guaranteed audience delivery for online video advertising by implementing Nielsen’s frequency and gross rating point (GRP) measurement to determine how well it delivered ads to the desired target. GRP is a fundamental navigational metric. It is …

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