"Greg Coleman is perfectly suited to build on the foundation we created at Platform-A and drive branded display sales across our fast-growing MediaGlow programming network," said Randy Falco, AOL Chairman and CEO.

Greg Coleman
President, Platform-A

"Greg’s a seasoned sales pro who understands that online brand building is the next frontier in digital advertising, and that whoever can deliver marketers measurably improved branding online will be positioned for long-term success."

Coleman replaces Lynda Clarizio, the former President of Advertsing.com who was chosen to lead the integration of Platform-A. Under Clarizio, AOL was able to consolidate and integrate the seven companies that make up Platform-A.

"Lynda helped us realize the vision for Platform-A as the world’s largest, unified display advertising platform with the most comprehensive suite of marketing solutions," said Falco. "We are enormously grateful for her work and success."

Before joining Platform-A, Coleman was President and CEO of NetSeer, a start-up company focused on search and ad targeting. Prior to that, he was EVP of Global Sales at Yahoo.

"I thought long and hard about jumping back into the media and sales world. The only way I would do it is with a company that has everything it needs to deliver what advertisers need most, particularly in difficult economic times – productive, efficient and measurable ways to reach increasingly fragmented audiences with their brand messages. AOL is that company," said Coleman.

Coleman will report to AOL President and Chief Operating Officer Ron Grant.

Yahoo Pulls On The Reorg Boots

Rumors of a Yahoo shakeup proved true, and much broader than just company president Sue Decker’s pal, Hilary Schneider, gaining at the expense of another executive’s job again. Greg Coleman had been the executive in charge of global sales, which included the search and display ad business.

Coleman was also the guy who gave Wenda Harris Millard a not-so-fond farewell in June 2007. “The industry has shifted and requires a different set of skills to take the business forward,” Coleman said of Millard at the time.

Now it’s Coleman who’s being shoved out the door, as more changes take place at Yahoo. Rafat Ali at PaidContent managed to score a copy of the internal Yahoo email about the shuffling of Yahoo’s sales deck.

Yahoo has created a new division called Global Partner Solutions (GPS). Schneider has been minted the new head of this group, which will develop international business while overseeing all of Yahoo’s US sales, marketing, and business development when it comes to advertising.

“Therefore, with the decision to create this new Global Partner Solutions unit under Hilary