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All Posts Tagged Tag: ‘gordon’

Danica Patrick Boosts NASCAR Popularity

Danica Patrick’s presence has been driving NASCAR ratings and popularity, according to Neilsen. In general, Patrick is 233% more recognized than the average race car driver, generates more social media buzz and boosts TV ratings. Nascar has noted the “Danica Effect,” and 4-time NASCAR champion Jeff Gordon states, “it’s great for the sport. Who doesn’t want to see a female …

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