Gord Hotchkiss Articles

Found: The Point of Twitter
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Hopefully, we’re over wondering what the point of Twitter is and we can move on to how, exactly, using it or other social media can be good for business. Sometimes the biggest obstacle is just wrapping your head around something.

The short and skinny of what is to follow is this:


SIS – Search Insiders Speak

Every day, MediaPost’s Search Insider columnists illuminate the search landscape. Now it’s time for them to get off their pedestals and face your toughest questions first-hand. They’ll mouth off on all the most pressing search issues and the hot topics discussed at the Search Insider Summit so far.

Will The SERP Be Reinvented?

The search engine results page (SERP) has been largely the same for the past decade. But Google’s foray into Universal Search and Ask.com’s recent unleashing of 3D search have people wondering if we’re in for a new era, a new look.

SMX: The Fear Hits Personalized Search
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People want better search results, but the personalization technology that can enable it may be a little scary to the privacy-conscious.

The End of Black Hat SEO?

Many SEO specialists have taken exception to repeated comments made by Jason Calacanis, who claims that the profession is mostly comprised of charlatans and two-bit tricksters who rely on little more than shady smoke and mirror tactics alongside technical chicanery to boost a site

SEM is on The Verge of a Paradigm Shift

There’s been a lot of soul-searching that’s been going on in the world of SEM lately and it’s good for everybody. Some of this introspection has doubtless been stimulated by the comments of my boss, Dave Pasternack, when he noted that "SEO is Not Rocket Science," but as pointed out by others, including Danny Sullivan and Gord Hotchkiss, both the SEO and Paid Search components of what we call SEM are on the cusp of a paradigm change.