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Google Makes Dynamic Remarketing Available For All Verticals Google Makes Dynamic Remarketing Available For All Verticals

Google announced that it is rolling out dynamic remarketing to advertisers in all verticals, including hotels, flights, real estate, classifieds, jobs, auto, finance and education. The company launched the offering for retailers last year. “Dynamic remarketing shows site visitors tailored …

Google Compute Engine Gets Cheaper Google Compute Engine Gets Cheaper

Google just announced across-the-board price cuts on Compute Engine. Google already lowered pricing on core infrastructure, including compute and storage, earlier this year. Now, they’re cutting prices by about 10% for all instance types in every region. Google says the …

Germany Wants Changes To Google’s Privacy Policy Germany Wants Changes To Google’s Privacy Policy

Google’s “new” privacy policy, which went into effect in 2012, continues to draw controversy and government attention, particularly in Europe. This week, the company was ordered by regulators in Germany to limit how it combines user data from its various …

Google Launches Estimated Cross-Device Conversions For Display Ads Google Launches Estimated Cross-Device Conversions For Display Ads

Google said on Tuesday that it will start rolling out estimated cross-device conversions for display ads to all advertisers. Google launched estimated total conversions for search ads in AdWords a year ago. As Google’s Sridhar Ramaswamy said at the time, …

Orkut Officially Dies After Ten Years Orkut Officially Dies After Ten Years

Google announced in June that it would shut down its original social networking service Orkut after ten years of existence. At the time, they set the death date as September 30th, and that day has come. Orkut never quite caught …

Google PLAs Get Automatic Item Updates Google PLAs Get Automatic Item Updates

Google announced the launch of automatic item updates for Product Listing Ads. This enables changes made on your website to be reflected automatically in your ads. With the holiday season approaching, and businesses preparing to offer numerous deals to customers, …

Google Rivals Launch ‘Focus On The User’ Site Google Rivals Launch ‘Focus On The User’ Site

Another group of Google rival companies (separate from FairSearch) has sprung up with a new site aimed at shaping the EU opinion on Google’s business practices when it comes to competition. The site is called “Focus on the User,” and …

Google Capital Backs InnoLight, Its 9th Company Google Capital Backs InnoLight, Its 9th Company

Google Capital, along with Lightspeed China Partners, co-led a Series C round of funding totaling $38 million into InnoLight Technology, according to a new report from The Wall Street Journal. This would be Google Capital’s first investment in China. InnoLight …

Google’s Chrome OS Gets Adobe Photoshop Support Google’s Chrome OS Gets Adobe Photoshop Support

Google and Adobe have partnered to bring Creative Cloud to Chromebooks, starting with Photoshop. A streaming version will be available in the U.S. In a post on the Chrome blog, product manager Stephen Konig wrote: Chromebooks are fast, easy to …

Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick …

After 20 Years, Yahoo Directory Gets The Axe After 20 Years, Yahoo Directory Gets The Axe

It is truly the end of an era. Yahoo officially announced that it’s killing off the Yahoo Directory. Okay, maybe that era technically ended a long time ago, but it’s really over now. Do you miss the days of the …

You Probably Shouldn’t Text and Drive with Google Glass Either, Says Study You Probably Shouldn’t Text and Drive with Google Glass Either, Says Study

If one of your reasons for possibly purchasing Google Glass is safer communication while driving, you might want to rethink your assumptions. In what he’s calling the first study of its kind, University of Central Florida researcher Ben Sawyer has …

New Google Panda Update Should Help Small Sites New Google Panda Update Should Help Small Sites

There’s officially a new Panda update rolling out. If you have a small or medium-sized site, Google is suggesting this could potentially help you, though we’ve heard that before. Are you seeing any effects from the new Panda update? Good …

Google Responds To Criticism From News Corp Google Responds To Criticism From News Corp

Rupert Murdoch’s News Corp sent an open letter to the European Commission last week to complain about Google (something Murdoch has been doing openly for years). On Thursday, Google took to its Europe blog to address the complaints, and respond …

Google Flight Search Gets Better Interface Google Flight Search Gets Better Interface

Google announced some changes to its Flight Search offering on mobile devices to make it easier to see your options by grouping together similar flights. Google explains in a blog post, “If you often fly on popular air routes — …

Optimizing Google Shopping Campaigns For Christmas Optimizing Google Shopping Campaigns For Christmas

You’re right. It’s not even October yet, but the holiday shopping season is pretty much here. It’s time to start thinking about preparing for it. Google recently hosted a Hangout on Air to give advertisers tips on optimizing their Shopping …

Google Cloud Platform Opens Up HTTP Load Balancing Google Cloud Platform Opens Up HTTP Load Balancing

A few months ago, Google unveiled HTTP load balancing for Google Cloud Platform. It was made available to certain customers who signed up for it, but it’s now open for preview to all customers. HTTP load balancing has been added …

Google Expands Local Inventory Ads Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” …

New Google Feature Could Keep Traffic From Websites New Google Feature Could Keep Traffic From Websites

Google introduced a new feature for search results pages this week, which displays so-called facts in the snippets of specific results. It’s yet another way of Google displaying information on a page that could mean the user doesn’t have to …

First Day Of Autumn Celebrated With Google Doodle First Day Of Autumn Celebrated With Google Doodle

The first day of autumn is being celebrated by fans of the season and Google alike. The search engine is displaying an animated doodle in honor of the occasion. In the animation, we see a guy turn the gay leaves …

EU Still Waiting On Google To Come Up With New Proposal EU Still Waiting On Google To Come Up With New Proposal

Google has offered a handful of proposals in the years-long antitrust probe in Europe to avoid having to pay as much as $6 billion in fines, but continues to have to go back to the drawing board. Earlier this year, …