All Posts Tagged Tag: ‘Google’

Google Updates Webmasters On Panda and Penguin

At the SMX Advanced conference on Tuesday, Google’s Gary Illyes made some comments about what webmasters will be able to expect from Google with regards to its Panda and Penguin updates in the near future. April saw Google’s transparency being called into question again in light of mixed messages it had been sending about both updates – both of which …

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Google Gives Marketers Advice On Reaching Customers In The Moment

Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help them understand consumer behavior and its implications as mobile usage continues to grow and change how people interact with businesses online. Google says it has seen a 20% increase in mobile’s share of online sessions across the web in …

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New Google Feature Means Businesses Need Apps For Search Marketing

The world of search engine marketing is ever-changing, and it’s no secret that mobile continues to take over the desktop. Google has a new feature, even beyond a related ranking signal for organic search on mobile devices, that gives businesses more incentive to have mobile apps for search marketing purposes. It essentially expands as search marketing-related benefit device-wide, as opposed …

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Here’s Google’s Google I/O Talk For iOS Developers

You don’t typically associate Google developer events with iOS, but while Google I/O was largely about Android, there was a surprising amount of iOS discussion from the company last week. For one, the the company announced that it’s expanding app indexing (which is now a ranking signal for mobile search results) to iOS. At Google I/O, the company held a …

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A Closer Look At The New Android M Permissions

Google unveiled the developer preview of Android M last week, and among the new additions are some changes to permissions. “Apps can trigger requests for permissions at runtime, in the right context, and users can choose whether to grant the permission,” explained Android product manager Jamal Eason. “Making permission requests right when they’re needed means users can get up and …

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Poll: Only 11% Noticed Traffic Changes From Google Update

Another survey has been conducted regarding Google’s recent mobile-friendly update, which prior to release, had often been billed as “Mobilegeddon”. After its release it quickly became clear that it was anything but. Search Engine Roundtable released results from a poll it ran after getting a thousand responses. The source of the poll is worth taking into consideration as we’re talking …

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Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights. App indexing is now a ranking signal in Google’s mobile search results, and last week, Google announced that it’s expanding it to iOS after previously only offering …

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DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that run on Google.com and soon on the Google Play Store. Advertisers will be able to incorporate app distribution into their …

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Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update

So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did see some significant changes – just not complete ranking obliteration as the “Mobilegeddon” name suggested. Did your site see any …

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4 Important Google I/O Videos For Android Developers

With Google I/O in full swing, Google has been sharing some of the presentations it has already given. There have been a ton of announcements for Android developers as usual, and of course, some lengthy discussions centered largely around them. Google introduced Android M in developer preview, so you’ll definitely want to check out the What’s New in Android segment: …

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Google Launches App Invites Toolkit To Help Developers Get More Users

While in beta, Google has a new toolkit for mobile app developers called App Invites, which enables them to provide users with…you guessed it. They’re making it available to both Android and iOS app developers. Launch partners include UrbanSitter, Yummly, The CW, Coinbase and Picsart. According to Google, App Invites let developers increase reach, deep link new users to custom …

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