WebProNews

About Google Website Optimizer

If you can measure it, you can improve it.  The promise of scientific advertising, marketing with measurable results, is now available to anyone.  Anyone can Increase conversion rates with the Google Website Optimizer.  Any website that has conversion as a goal will benefit tremendously by engaging in testing using this tool. 

Google's Free Multivariate Testing

I've written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the cost of licensing a multivariate testing tool. Yesterday, Google Website Optimizer, a multivariate testing tool, emerged from a restricted beta test and can be used by any Google AdWords advertiser for free.