WebProNews

Google Taking TV Ads Online

Google is reportedly readying a service that will allow advertisers to distribute ads across not only television through Google TV Ads, but through YouTube as well. According to the Wall Street Journal, the service is called Google TV Ads Online, and will be launched within the next several months.

Google Shows Paid Search/TV Relationship

Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting. Adam Stewart, Google's Industry Director for Media & Entertainment tells WebProNews that the research confirms that paid search is an effective way to build traffic for a network's website and, as a result, increase viewership for content like online video.

Google TV Ads Reporting Options Improved

It's getting hard to imagine how the Google TV Ads team could make things any easier on marketers.  After these promoters have been given suggestions concerning which shows are best-suited to a given audience, a new series of features and options will report back ad viewership data in greater-than-ever detail.

Google TV Ads Moves Forward With MSNBC

Google TV Ads is on a roll.  About 15 days ago, the division struck a breakthrough deal with CNBC, and there was official talk of partnerships between it and MSNBC, Oxygen, and SciFi moving forward "in the coming months."  Now the MSNBC arrangement's been made, and advertisers have gained access to an enormous audience. A post on the goofily named Let's Take It Offline blog explains, "[A]s a result of our partnership with NBC Universal Google TV Ads advertisers can reach over 91 million households who watch MSNBC."

Google TV Ads Scores CNBC Deal

Google TV Ads has, to be honest, seemed doomed for some time now; a precedent was set when Google Audio Ads and Google Print Ads were shut down earlier this year.  But a new advertising deal with CNBC may prove to be both a saving grace and key to future growth.

Google TV Ads Adapts To DVRs

People take their television seriously; even in very poor neighborhoods, you'll find all sorts of satellite dishes and cable connections representing folks who don't want to miss shows.  And since more and more people are using DVRs, too, Google TV Ads has started taking the devices into account.

Google Now Lets You Easily Create Your Own TV Commercials

Google has partnered with SpotMixer to launch a self-service video ad creation solution within the Google TV Ads platform. This is a very cool concept that should be huge for small businesses with tight advertising budgets. Basically, you create a ready-for-television commercial all on your own.

Google Opens Advertisers Up to Walker Texas Ranger

Google TV Ads opens up AdWords user accounts to real television advertising opportunities, and the list of channels available through this program continues to grow. So far Google already had six networks from NBC Universal including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, as well as  Bloomberg Television and 96 networks through DISH Network.

Google Makes TV Advertising More Attractive

Google announced a new enhancement today to the program targeting feature in AdWords for Google TV Ads. The feature now allows you to enter a keyword into the TV programs search field on the Target Campaign screen, and it will bring up suggested shows that are relevant to your keywords.

Google Launches Traditional Media Blog

A lot of people don't participate in Google's TV, newspaper, and radio advertising programs.  Others aren't even aware they exist.  So Google has launched a new traditional media blog with the aim of changing both these conditions.