All Posts Tagged Tag: ‘Google TV Ads’

Google TV Ads Attracts More Attention, Money

The fall TV schedules have been unveiled, and some rather good shows met their end as costs were weighed against ratings.  Behind the scenes, Google TV Ads is continuing to pull in the dough, however, as new deals have apparently been sealed between it and several large companies. 

Read More

Google to Advertise Chrome on TV

Google is not known for being a big television advertiser despite the company’s own platform for distributing television ads (which is getting more targeted according to recent discussions from Google).

Google is now testing those waters for itself though. The Google Japan team created a video promoting the Google Chrome browser, and the company is taking it to televisions.

Read More

Google Aims to Increase Relevancy for Ads on TV

Google is offering a look into its process for measuring and analyzing data from television ads. It’s interesting to see the metrics they use and how they are trying to make television ads more relevant to viewers.

Read More

Google TV Ads Gets Hands On Hallmark Inventory

The Hallmark Channel reaches roughly 86 million homes, which, whether or not you dash to the couch every night to watch it, is impressive.  And starting today, Google TV Ads is allowing users to reach the same audience.

Read More

Google TV Ads Online Launched in Beta

A few weeks ago, it was reported that Google was testing an online version of its Google TV Ads. They’re now launching Google TV Ads Online in beta by invitation only.

Read More

Google Taking TV Ads Online

Google is reportedly readying a service that will allow advertisers to distribute ads across not only television through Google TV Ads, but through YouTube as well. According to the Wall Street Journal, the service is called Google TV Ads Online, and will be launched within the next several months.

Read More

Google Shows Paid Search/TV Relationship

Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting.

Adam StewartAdam Stewart, Google’s Industry Director for Media & Entertainment tells WebProNews that the research confirms that paid search is an effective way to build traffic for a network’s website and, as a result, increase viewership for content like online video.

Read More

Google TV Ads Reporting Options Improved

It’s getting hard to imagine how the Google TV Ads team could make things any easier on marketers.  After these promoters have been given suggestions concerning which shows are best-suited to a given audience, a new series of features and options will report back ad viewership data in greater-than-ever detail.

Read More

Google TV Ads Moves Forward With MSNBC

Google TV Ads is on a roll.  About 15 days ago, the division struck a breakthrough deal with CNBC, and there was official talk of partnerships between it and MSNBC, Oxygen, and SciFi moving forward "in the coming months."  Now the MSNBC arrangement’s been made, and advertisers have gained access to an enormous audience.Google Tv

A post on the goofily named Let’s Take It Offline blog explains, "[A]s a result of our partnership with NBC Universal Google TV Ads advertisers can reach over 91 million households who watch MSNBC."

Read More

Google TV Ads Scores CNBC Deal

Google TV Ads has, to be honest, seemed doomed for some time now; a precedent was set when Google Audio Ads and Google Print Ads were shut down earlier this year.  But a new advertising deal with CNBC may prove to be both a saving grace and key to future growth.

Read More

Google TV Ads Adapts To DVRs

People take their television seriously; even in very poor neighborhoods, you’ll find all sorts of satellite dishes and cable connections representing folks who don’t want to miss shows.  And since more and more people are using DVRs, too, Google TV Ads has started taking the devices into account.

Read More

Google Now Lets You Easily Create Your Own TV Commercials

Google has partnered with SpotMixer to launch a self-service video ad creation solution within the Google TV Ads platform. This is a very cool concept that should be huge for small businesses with tight advertising budgets. Basically, you create a ready-for-television commercial all on your own.

Read More

Page 2 of 3«123»