All Posts Tagged Tag: ‘Google TV Ads’
Google is shutting down Google TV Ads. The company announced as much in a blog post Thursday night. “Our goal is to provide all our customers with the best digital marketing opportunities,” said Google’s Shishir Mehrotra. “In 2007, we launched Google TV Ads in AdWords to bring digital buying and measurement technologies to traditional TV advertising. Since then, lots of …
The last time we wrote about Google TV Ads, it was due to a defeat: NBC Universal had ended an advertising partnership. But it looks like that wasn’t entirely indicative of things to come, as Google announced today that it’s managed to sign a partnership with Verizon FiOS TV.
One of Google’s biggest victories in terms of television advertising partnerships has unraveled. Google and NBC Universal have dissolved the pact they established two years ago, meaning would-be advertisers will lose access to a number of high-profile channels.
The Wall Street Journal has the Blogosphere abuzz with rumors of Google testing a new set-top box with Dish Network, which would allow people to search television and online video content like YouTube. Google has given the usual "we don’t comment on rumor or speculation" statement on the subject.
An advertising program that gives marketers access to little or no popular content isn’t worth much. Fortunately for Google, Google TV Ads is moving further and further in the opposite direction, and today, an announcement concerning yet another well-known network was made.
Google TV Ads is about to become a significantly more powerful marketing system. A new pact with TiVo will allow Google to gather (and then pass on) very precise data about which commercials are being viewed, and even (to a lesser degree) who is doing the watching.
Companies that haven’t yet given Google TV Ads a shot should consider themselves presented with about 65 million new reasons to do so. Google TV Ads has connected with the Game Show Network and its 65 million viewers.
To a certain degree, this move makes more sense than other advertising tie-ups. Game shows often involve money and products that are available for purchase, after all, putting their viewers into a consumer-y frame of mind.
Google announced that its TV advertisers now have access to the new AdWords interface. Users will be able to access the old one for a while, but by the end of the month, they will have no choice but to use the new one.
TV advertisers that aren’t already familiar with the new interface will want to get acquainted. They can start with the following video:
The fall TV schedules have been unveiled, and some rather good shows met their end as costs were weighed against ratings. Behind the scenes, Google TV Ads is continuing to pull in the dough, however, as new deals have apparently been sealed between it and several large companies.
Google is not known for being a big television advertiser despite the company’s own platform for distributing television ads (which is getting more targeted according to recent discussions from Google).
Google is now testing those waters for itself though. The Google Japan team created a video promoting the Google Chrome browser, and the company is taking it to televisions.
Google is reportedly readying a service that will allow advertisers to distribute ads across not only television through Google TV Ads, but through YouTube as well. According to the Wall Street Journal, the service is called Google TV Ads Online, and will be launched within the next several months.
Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting.
Adam Stewart, Google’s Industry Director for Media & Entertainment tells WebProNews that the research confirms that paid search is an effective way to build traffic for a network’s website and, as a result, increase viewership for content like online video.
It’s getting hard to imagine how the Google TV Ads team could make things any easier on marketers. After these promoters have been given suggestions concerning which shows are best-suited to a given audience, a new series of features and options will report back ad viewership data in greater-than-ever detail.
Google TV Ads is on a roll. About 15 days ago, the division struck a breakthrough deal with CNBC, and there was official talk of partnerships between it and MSNBC, Oxygen, and SciFi moving forward "in the coming months." Now the MSNBC arrangement’s been made, and advertisers have gained access to an enormous audience.
A post on the goofily named Let’s Take It Offline blog explains, "[A]s a result of our partnership with NBC Universal Google TV Ads advertisers can reach over 91 million households who watch MSNBC."
Google TV Ads has, to be honest, seemed doomed for some time now; a precedent was set when Google Audio Ads and Google Print Ads were shut down earlier this year. But a new advertising deal with CNBC may prove to be both a saving grace and key to future growth.
People take their television seriously; even in very poor neighborhoods, you’ll find all sorts of satellite dishes and cable connections representing folks who don’t want to miss shows. And since more and more people are using DVRs, too, Google TV Ads has started taking the devices into account.
Google has partnered with SpotMixer to launch a self-service video ad creation solution within the Google TV Ads platform. This is a very cool concept that should be huge for small businesses with tight advertising budgets. Basically, you create a ready-for-television commercial all on your own.
Google TV Ads opens up AdWords user accounts to real television advertising opportunities, and the list of channels available through this program continues to grow. So far Google already had six networks from NBC Universal including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, as well as Bloomberg Television and 96 networks through DISH Network.