All Posts Tagged Tag: ‘Google TV Ads’
Google is shutting down Google TV Ads. The company announced as much in a blog post Thursday night. “Our goal is to provide all our customers with the best digital marketing opportunities,” said Google’s Shishir Mehrotra. “In 2007, we launched Google TV Ads in AdWords to bring digital buying and measurement technologies to traditional TV advertising. Since then, lots of …
The last time we wrote about Google TV Ads, it was due to a defeat: NBC Universal had ended an advertising partnership. But it looks like that wasn’t entirely indicative of things to come, as Google announced today that it’s managed to sign a partnership with Verizon FiOS TV.
One of Google’s biggest victories in terms of television advertising partnerships has unraveled. Google and NBC Universal have dissolved the pact they established two years ago, meaning would-be advertisers will lose access to a number of high-profile channels.
The Wall Street Journal has the Blogosphere abuzz with rumors of Google testing a new set-top box with Dish Network, which would allow people to search television and online video content like YouTube. Google has given the usual "we don’t comment on rumor or speculation" statement on the subject.