All Posts Tagged Tag: ‘Google Tag Manager’

Here’s Your Chance To Learn Google Tag Manager

Here’s Your Chance To Learn Google Tag Manager

Google has a new training course available for marketers, analysts, and developers aimed at teaching them about Google Tag Manager and how it can simplify tag implementation and management. It’s the latest addition to the company’s Analytics Academy learning program. Google launched Tag Manager back in 2012 as a way to consolidate the various tags you may use for your …

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Google Tag Manager Gets New API, Interface, Templates

Google announced the launch a new Tag Manager API as well as a new interface for it, and some more third-party templates. The company expects these to make both marketers and IT teams happy. “Many large enterprises use Google Tag Manager to streamline and simplify website and mobile app tagging,” says product manager Lukas Bergstrom. “It helps marketers control the …

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Google Launches Tag Manager For Mobile Apps

Google showed off Tag Manager for Mobile Apps at Google I/O earlier this year, but now it’s available for you to use. Now, you don’t have to wait until you’re ready to push an update to your mobile app to make tag-related changes that impact campaigns, a process that simply doesn’t make a whole lot of sense. As Google Tag …

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Google Tag Manager Gets Built-In Templates For Popular Tags

In October, Google announced the launch of Tag Manager, a tool for consolidating the various tags you use for your site into one snippet of code, and enabling you to manage them from a single interface. Google has now teamed up with a handful of companies to provide its “first wave” of Tag Vendor templates. Companies involved include: comScore (Unified …

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Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code

Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. Users can add and update their own tags anytime. It’s not limited to Google-specific tags. It includes asynchronous tag loading, so “tags can fire …

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