All Posts Tagged Tag: ‘Google Consumer Suveys’

Google Launches New Survey Ads, TrueView For AdMob, Online Games

Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too hard for brands to measure the impact of their display and video campaigns, beyond simple metrics like clicks and impressions. …

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