All Posts Tagged Tag: ‘google analytics’

3 Analytics Tips To Give Your Lead Generation Program A Facelift

Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips and take your lead generation program to the next level. 1. Focus on Key Metrics What Key Performances Indicators (KPIs) …

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Here’s How To Upgrade To Google’s Universal Analytics

Earlier this year, Google launched universal analytics for everyone. At the time, it said the new tools would help businesses “measure how people actually become and remain loyal customers.” That’s great and all, but you may have found that universal analytics isn’t that easy to implement. In the latest episode of Behind the Code, Google’s Developer Programs Engineer Andrew Wales …

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Google Talks Measurement Challenges In Analytics Presentation

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin. It will take about a half hour of your time as Waisberg talks about the challenges of “measuring the full customer journey,” which include holistic measurement, full credit measurement and active …

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Google Analytics Gets New Custom Dimensions

Google announced today that it has added “many” new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested feature. Here, you can see example custom dimensions “user tier,” “is logged in,” “friendly page name,” and “is internal”. “Custom Dimensions is a new Universal Analytics feature that allows you to bring …

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Google Analytics Adds New ‘Speed Suggestions’ Report

Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings. The report shows the average page load time for top visited pages on your site, and utilizes the PageSpeed Insights tool to surface suggestions for improving specific pages for speed. “The PageSpeed …

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Google Talks Advanced Content Experiments In Google Analytics

Google has been releasing some half-hour educational videos for marketers to get more out of Google Analytics. Earlier, we shared one specifically for Mobile App Analytics with Android. Here’s another one about content experiments. In the video, Google Analytics advocate Pete Frisella talks about various advanced implementations of Content Experiemnts. Google has been making quite a few changes to Google …

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Get More Out Google Mobile App Analytics [Android]

Google has been putting out some educational videos about how to get more out of Google Analytics, and not just those from the recently launched Analytics Academy offering. This one is about a half hour long, and features Google engineer Andrew Wales discussing how to get more out of attribution and campaign measurement on Android using Mobile App Analytics. It …

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Google Adds Auto-Event Tracking To Tag Manager

Google announced on Thursday that it has launched Auto-Event Tracking for Google Tag Manager, enabling users to measure events happening on the page without HTML or Javascript. You can use the Event Listener tag to tell Tag Manger when you want to listen for events, and write rules for what to do next. “Once you have your event listener set …

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Google Just Made A Bunch Of Google Analytics Announcements

At the annual GASummit, Google made a whole bunch of announcements about Google Analytics, following the release of a big upgrade to its mobile app. For one, unified segments, revealed back in July, are now available to the majority of users, and will be available to all users by the end of the year. Traffic Sources in the left-hand navigation …

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Google Analytics Android App Gets Much Needed Update

Google has released a much needed update for the Google Analytics Android app, adding new reporting tools and increased functionality for existing tools. “With the Google Analytics App, you can access all of your data – for both web and app reporting views (profiles) – so you can keep track of all of your important data with reports that are …

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Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason

It looks like the percentage of keywords that are listed as “not provided” in your Google Analytics account is going to keep going up, as Google is reportedly moving to switch all users to secure search regardless of whether or not they’re signed in. Have you noticed an increase in the amount of keywords that are labeled as not provided? …

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Google Analytics Is About To Stop Supporting Your Outdated Browser

Google announced on Monday that Google Analytics will no longer support IE8 after the end of this year as it keeps its focus on modern browsers. In a post on the Google Analytics blog, the company said: To focus on supporting modern browsers, we are deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end …

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