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Google Analytics Gets Some Ecommerce Updates Google Analytics Gets Some Ecommerce Updates
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Google announced some updates it’s making to Google Analytics tracking code and processing, specifically related to ecommerce. “These changes will allow you to better filter, segment and categorize the revenue generating portion of your traffic,” says Google in a blog …

Google Analytics Gets New Shortcuts Google Analytics Gets New Shortcuts
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Google announced the launch of Shortcuts in Google Analytics. These, as Google explains, are designed to get your the exact view you want of your data in “record time.” Google is all about speeding things up, and this should help …

Google Analytics Gets New Apps Script Automation Google Analytics Gets New Apps Script Automation
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Google announced today that it has released a new Google Analytics feature, that enables data from GA to be put into any Apps Script-supported product more easily. That includes Google Docs, Sites and Spreadsheets. “Many people have been asking for …

Google Analytics Multi-Channel Funnels Reporting Gets API Google Analytics Multi-Channel Funnels Reporting Gets API
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Google has released the Multi-Channel Funnels API, a feature the company says has been heavily requested since they released Multi-Channel Funnels in Google Analytics last year. “The API allows you to query for metrics like Assisted Conversions, First Interactions Conversions, …

Google Launches Remarketing With Google Analytics Google Launches Remarketing With Google Analytics
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Google has announced that it’s rolling out Remarketing With Google Analytics in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products. Before, users had to tag their sites twice …

Google: Use This Code To Adjust Your Bounce Rate Google: Use This Code To Adjust Your Bounce Rate
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Google put out an interesting post on the Google Analytics blog today about how to track adjusted bounce rate. For the record, Google apparently does not use bounce rate as a ranking signal, but that doesn’t mean it’s not an …

Check Out These Changes To Content Experiments In Google Analytics Check Out These Changes To Content Experiments In Google Analytics
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At the beginning of June, Google announced the launch of Content Experiments in Google Analytics, which would effectively replace Google’s Website Optimizer tool (the tool goes away on August 1). Since the initial announcement, Google says it has been collecting …

Google Analytics Finally Comes To Android Google Analytics Finally Comes To Android
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Google Analytics is finally available for Android phones via the new Google Analytics App. The app allows users to access the same accounts and profiles as they can from the desktop, with more mobile-optimized versions of reports. You can swipe …

Google Analytics Just Became Relevant To Mobile App Developers Google Analytics Just Became Relevant To Mobile App Developers
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Google announced a new set of reports in Google Analytics called Mobile Apps Analytics to better help marketers and developers measure mobile apps. The reports include metrics like downloads, new users, retention, crashes, conversions, app sales, and in-app purchases. There …

Google Blocks Cuba From Gaining Analytics Access Google Blocks Cuba From Gaining Analytics Access
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Google Analytics is one of the most popular web analytics packages around. The fact that the standard version of Google Analytics is free plays a big part in its adoption, but more than that, it’s a very robust platform that …

Google Website Optimizer Problems Fixed Google Website Optimizer Problems Fixed

Some users of Google Website Optimizer have been experiencing some problems with the service. It appears Google has heard the complaints, and fixed the issues accordingly. In a post to Google’s Website Optimizer blog, Google Analytics Sr. Product Manager Enrique …

Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing

Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a reference point for the state of mobile marketing in 2012.” They say it just takes three mintes to complete, and …

Browser Size Tool Comes To Google Analytics, Lets You Analyze “Above The Fold” Browser Size Tool Comes To Google Analytics, Lets You Analyze “Above The Fold”

Google announced the launch of the Browser Size analysis tool in Google Analytics, under the In-Page Analytics report. The tool shades the portions of a page that are “below the fold,” and shows you what percentage of users are seeing …

Content Experiments in Google Analytics Replace Google Website Optimizer Content Experiments in Google Analytics Replace Google Website Optimizer
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Google announced the launch of Content Experiments in Google Analytics, as a way for webmasters to test different versions of pages to see which ones convert the best. It is replacing Google Website Optimizer, as it carries out much of …

Google Analytics Switching Over To Core Reporting API Next Week Google Analytics Switching Over To Core Reporting API Next Week

If you’re a user of Google Analytics, then no doubt you’re familiar with the Data Export API. You are also probably aware that Google replaced the Data Export API with the Core Reporting API in December of last year. Google …

Google Analytics Social Reports Move To Traffic Sources Google Analytics Social Reports Move To Traffic Sources

Google recently announced some new social reports, and now the company has announced that it’s consolidated the locations of social reports in general. Specifically, the Social Engagement, Social Actions, and Social Pages reports, which were previously listed in the Audience …

Google Analytics Gets A Google+ Page Google Analytics Gets A Google+ Page

Google announced that there is now a Google Analytics page on Google+ that users can follow for updates. I’m not sure what took them so long, but it’s here now. “We’ll be sharing the latest and greatest about Google Analytics …

Google Introduces Analytics Easy Dashboard Library Google Introduces Analytics Easy Dashboard Library

Google Analytics is a really useful tool, especially for site administrators. The only potential problem is that you might not know a lot about code to really take advantage of the Analytics API. To fix this, Google has joined forces …

Google: How to Find Other Sites Linked to Yours? Google: How to Find Other Sites Linked to Yours?

If you’ve ever wondered how to track which pages are linked to your own, Google has been working on a solution for you. It comes in the form of some refinements to their tools for analytics. They put it like …

Google Analytics Social Reports Get Backlink URLs, Post Titles Google Analytics Social Reports Get Backlink URLs, Post Titles
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In March, Google announced the release of new social reports in Google Analytics. These included an Overview Report, a Conversion Report, a Social Sources report, a Social Plusgins report, and an activity stream tab. Today, the company announced some further …

Google Analytics Gets New Site Speed Report, User Timings Google Analytics Gets New Site Speed Report, User Timings
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Google announced today that it has added a new site speed report to Google Analytics, called User Timings. The report lets users track custom timings, and shows the execution speed or load time of any hit, event or user interaction. …