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Google Launches Enhanced Link Attribution For In-Page Analytics Google Launches Enhanced Link Attribution For In-Page Analytics

Google announced a new link attribution feature for In-Page Analytics. You’ll be able to access the feature by adding two lines to your tracking snippet and enabling it in the web property settings. The feature uses a combination of element …

Google Analytics Gets Cost Data Import Tool Google Analytics Gets Cost Data Import Tool

Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta. …

Google Opens Mobile App Analytics Up To All Google Opens Mobile App Analytics Up To All
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In June, Google introduced Mobile App Analytics in closed beta. At the time, the company said it would be opening up the beta in waves. I guess the final tidal wave is upon us, as Google announced today that it …

Google Real Time Analytics Gets Profile Support Google Real Time Analytics Gets Profile Support
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Google is rolling out Real Time support for profiles in Google Analytics. Data from the Real Time Analytics feature (launched last year in beta), will be profile specific and obey the filtering that you have set up on your own …

Google Adds Google Analytics Data To AdWords Google Adds Google Analytics Data To AdWords
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You’ve long been able to connect your Google Analytics and AdWords account, but Google has now announced that it is making it possible to use Google Analytics data from right within AdWords. This includes bounce rate, pages per visit, and …

Safari Makes Google Searches Encrypted, Distorts Analytics Safari Makes Google Searches Encrypted, Distorts Analytics
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Mobile Google searches are more secure from Safari on iOS 6 than they were in previous versions of iOS or from other mobile browsers. Apple is reportedly routing Google searches through the SSL version of Google, which Google made the …

Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code
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Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. Users can add and …

Google Analytics Gets Some Ecommerce Updates Google Analytics Gets Some Ecommerce Updates
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Google announced some updates it’s making to Google Analytics tracking code and processing, specifically related to ecommerce. “These changes will allow you to better filter, segment and categorize the revenue generating portion of your traffic,” says Google in a blog …

Google Analytics Gets New Shortcuts Google Analytics Gets New Shortcuts
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Google announced the launch of Shortcuts in Google Analytics. These, as Google explains, are designed to get your the exact view you want of your data in “record time.” Google is all about speeding things up, and this should help …

Google Analytics Gets New Apps Script Automation Google Analytics Gets New Apps Script Automation
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Google announced today that it has released a new Google Analytics feature, that enables data from GA to be put into any Apps Script-supported product more easily. That includes Google Docs, Sites and Spreadsheets. “Many people have been asking for …

Google Analytics Multi-Channel Funnels Reporting Gets API Google Analytics Multi-Channel Funnels Reporting Gets API
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Google has released the Multi-Channel Funnels API, a feature the company says has been heavily requested since they released Multi-Channel Funnels in Google Analytics last year. “The API allows you to query for metrics like Assisted Conversions, First Interactions Conversions, …

Google Launches Remarketing With Google Analytics Google Launches Remarketing With Google Analytics
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Google has announced that it’s rolling out Remarketing With Google Analytics in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products. Before, users had to tag their sites twice …

Google: Use This Code To Adjust Your Bounce Rate Google: Use This Code To Adjust Your Bounce Rate
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Google put out an interesting post on the Google Analytics blog today about how to track adjusted bounce rate. For the record, Google apparently does not use bounce rate as a ranking signal, but that doesn’t mean it’s not an …

Check Out These Changes To Content Experiments In Google Analytics Check Out These Changes To Content Experiments In Google Analytics
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At the beginning of June, Google announced the launch of Content Experiments in Google Analytics, which would effectively replace Google’s Website Optimizer tool (the tool goes away on August 1). Since the initial announcement, Google says it has been collecting …

Google Analytics Finally Comes To Android Google Analytics Finally Comes To Android
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Google Analytics is finally available for Android phones via the new Google Analytics App. The app allows users to access the same accounts and profiles as they can from the desktop, with more mobile-optimized versions of reports. You can swipe …

Google Analytics Just Became Relevant To Mobile App Developers Google Analytics Just Became Relevant To Mobile App Developers
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Google announced a new set of reports in Google Analytics called Mobile Apps Analytics to better help marketers and developers measure mobile apps. The reports include metrics like downloads, new users, retention, crashes, conversions, app sales, and in-app purchases. There …

Google Blocks Cuba From Gaining Analytics Access Google Blocks Cuba From Gaining Analytics Access
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Google Analytics is one of the most popular web analytics packages around. The fact that the standard version of Google Analytics is free plays a big part in its adoption, but more than that, it’s a very robust platform that …

Google Website Optimizer Problems Fixed Google Website Optimizer Problems Fixed

Some users of Google Website Optimizer have been experiencing some problems with the service. It appears Google has heard the complaints, and fixed the issues accordingly. In a post to Google’s Website Optimizer blog, Google Analytics Sr. Product Manager Enrique …

Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing

Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a reference point for the state of mobile marketing in 2012.” They say it just takes three mintes to complete, and …

Browser Size Tool Comes To Google Analytics, Lets You Analyze “Above The Fold” Browser Size Tool Comes To Google Analytics, Lets You Analyze “Above The Fold”

Google announced the launch of the Browser Size analysis tool in Google Analytics, under the In-Page Analytics report. The tool shades the portions of a page that are “below the fold,” and shows you what percentage of users are seeing …

Content Experiments in Google Analytics Replace Google Website Optimizer Content Experiments in Google Analytics Replace Google Website Optimizer
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Google announced the launch of Content Experiments in Google Analytics, as a way for webmasters to test different versions of pages to see which ones convert the best. It is replacing Google Website Optimizer, as it carries out much of …