All Posts Tagged Tag: ‘google adwords’

Google Ads Earning Over $100 Million Per Day [INFOGRAPHIC]

According to a new analysis by WordStream, Google’s flagship product is pulling in over $100 million in search advertising dollars every day. In addition, Google search ads had 5.5 billion impressions per day while the average CPC on Google Search declined to $0.53. This analysis comes just one week after Google’s third quarter 2012 earnings missed high Wall Street expectations. …

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Googler Offers Search Marketing Tips for Small, Local Businesses

When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can easily run into roadblock if they don’t have the expertise or personel to implement a successful strategy in this brand …

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Google AdWords Location Targets to be Phased Out

Google AdWords is making some critical changes and updates. Location criteria, first introduced in v201109 in particular, is being revised for the v201206 release. The location criteria object has a new field, targetingStatus, which can be one of active, obsolete or phasing out. Here’s what Google had to say on their Ads Development Blog: * ACTIVE Locations can be targeted …

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Google Brings AdChoices Features to Europe

Giving users clear notice about the ads they are viewing is a top priority for Google and it has become increasingly popular with the advertising industry overall as well. Google introduced the AdChoices icon in the United States last year. By clicking on this icon you can learn more about online advertising you are viewing. Now Google is introducing AdChoices …

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Google Offers An Opt-Out Of Its New Ad Rotation Changes

We reported last month that Google was making some changes to ad rotation in AdWords. The change essentially made it so that ads wouldn’t rotate indefinitely, but that it would pick out the best performing ads after a 30 day period. Users apparently had a problem with that and Google is adding some changes to appease those users. Google first …

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Google AdWords Launches Tools for Smarter Marketing

Once again Google is adding some features to their AdWords site to help users get more milage from their campaigns. This time they’re offering an Auction insights report that will allow you to compare what others are doing and extract what might work for you. The Impression share columns Google currently uses allow you to see how many impressions you …

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Nielsen and Google AdWords Study Younger TV Viewers

Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age 18 to 49 spend only an average of 39 minutes per day watching TV. This is significantly less time than …

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Google AdWords and the Advertising Display Network

Last week Google hosted a Hangout where they answered user’s questions about how to use their Display Network and what qualifies to be on it. During the Hangout Top Contributors from the AdWords community, and several of Google’s staff shared tips and tricks for using the network. If you missed it, I’ve included a collection of their questions so our …

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Google AdWords Now Available on Your Mobile

Great news if you’re a fan of AdWords. Google is now giving you full access to the AdWords community right through your mobile device. That’s right, it’s optimized for mobile now. So if you have any spur of the moment inspiration or you need to get in touch with another advertiser, you can do it on the spot. Here’s what …

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Google Changes Ad Rotation In AdWords

If you are a user of Google’s AdWords service, then you are probably familiar with the Ad Rotation feature. The Ad Rotation feature currently offers three settings – “optimize for clicks,” “optimize for conversion,” and “rotate evenly.” Google figures that they can fix up these settings so that the most relevant ads are always delivered to the user. To that …

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Google to Add Breadcrumb URLs to AdWords

Google will soon begin to implement “breadcrumb trails” into their text AdWords ads. Breadcrumb trails refer to a set of links that show the path to various categories within a website. In the Google-provided example, a shoe site ad could have breadcrumb links to the subcategories of “women’s shoes” and “sandals”: The example image below is from a Google support …

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AdWords for Video Makes YouTube Even Better

Google wants to help you grow your business with AdWords for Video. They want you to have all the tools you need in one place to mange your video advertising efforts. With the new tools you’ll be able to see how well your ads are performing, track down the right audience, get your message out to larger audiences, and provoke …

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AdWords Brings You Help From Expert Users

Few can deny the utility of learning directly from experts, it creates a mentor menthe relationship that no amount of theory can replace. Google is hoping to capture this spirit with their new AdWords Community Top Contributors Program. Not only do they want to reward advanced users for passing their knowledge on to others, but they hope it will encourage …

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Rosetta Stone Still has a Case Against Google

A U.S. Court of Appeals for the 4th Circuit has just revived a long-standing trademark infringement case against Google Inc., filed by the language learning firm Rosetta Stone. Back in 2009, Rosetta Stone sued Google over trademark infringement. Rosetta Stone had alleged that the search giant allowed third parties, including those involved in software piracy, to buy the right to …

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Using AdWords Effectively For Small Businesses

Google hosted a hangout last week that aimed to help businesses get the most out of their AdWord use. The 55-minute talk discussed various AdWord strategies including keyword selection, clickthrough rate tracking and more. While you can watch the talk for yourself for all the info, Google was nice enough to

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