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	<title>WebProNews &#187; GoodTree</title>
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		<title>Ooga Labs Cooking In Creative Secrecy</title>
		<link>http://www.webpronews.com/ooga-labs-cooking-in-creative-secrecy-2007-05</link>
		<comments>http://www.webpronews.com/ooga-labs-cooking-in-creative-secrecy-2007-05#comments</comments>
		<pubDate>Wed, 30 May 2007 21:11:29 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[GoodTree]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Labs]]></category>
		<category><![CDATA[Ooga Labs]]></category>
		<category><![CDATA[Secrecy]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=38063</guid>
		<description><![CDATA[<p>Google&#8217;s known as the company with a &#8220;different&#8221; kind of corporate culture.&#160; Call Ooga Labs &#8220;really different,&#8221; then - these guys play Calvinball, a game in which &#8220;the only permanent rule . . . is that you can&#8217;t play it the same way twice.&#8221;&#160; Between matches, Ooga&#8217;s employees apparently work on stuff like search engines and social networks.<br />
<br />
]]></description>
			<content:encoded><![CDATA[<p>Google&rsquo;s known as the company with a &ldquo;different&rdquo; kind of corporate culture.&nbsp; Call Ooga Labs &ldquo;really different,&rdquo; then &#8211; these guys play Calvinball, a game in which &ldquo;the only permanent rule . . . is that you can&rsquo;t play it the same way twice.&rdquo;&nbsp; Between matches, Ooga&rsquo;s employees apparently work on stuff like search engines and social networks.</p>
<p><span id="more-38063"></span> The company was profiled in a recent <a title="Ooga's Social Networking, Social Change" href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/30/MNGHPQ3PST1.DTL">San Francisco Chronicle</a> article, and they&rsquo;re doing some interesting things (aside from embracing <a title="Calvinball Rules And Guidelines" href="http://www.geocities.com/SoHo/Nook/2990/cb_rules.htm">Calvinball</a>, that is).&nbsp; One project, dubbed <a title="GoodTree Home Page" href="http://goodtree.com/">GoodTree</a>, is a center for Web, image, and news searches, among other things, and has the motto &ldquo;Internet for Good&rdquo; beneath its logo.</p>
<p>Remind you of those folks in Mountain View?</p>
<p>It should &#8211; in an older article <a title="Google Worries Competition" href="http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2007/05/11/MNGRIPPB2N1.DTL&amp;type=business">SFC piece</a>, James Currier, Ooga&rsquo;s founder, said&nbsp; &ldquo;Google is sucking the oxygen out of the system&rdquo; in reference to the company&rsquo;s practice of hiring the best people available.&nbsp; He then added, &ldquo;You can&rsquo;t blame them, though.&nbsp; If I were them, I&rsquo;d be doing the same thing.&rdquo;</p>
<p>As for what Currier&rsquo;s doing now, well . . . it&rsquo;s hard to say.&nbsp; Jessica Guyn states that <a title="Ooga Labs Home Page" href="http://www.oogalabs.com/">Ooga</a>, which is a &ldquo;13-employee San Francisco startup,&rdquo; &ldquo;currently has five stealth projects under development.&rdquo;</p>
<p>There&rsquo;s no breaking news here in respect to those &#8211; sorry if you&rsquo;ve read this far looking for some &#8211; but Ooga Labs is definitely a company that bears watching.&nbsp; As do, by the way, all of the old <a title="Calvin And Hobbes Wikipedia Entry" href="http://en.wikipedia.org/wiki/Calvin_and_hobbes">Calvin and Hobbes</a> comics.</p></p>
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