All Posts Tagged Tag: ‘Goodmail’
Goodmail Systems will shut down this month, according to Direct Marketing News, who reports that CEO Daniel Dreymann says the main reason is an acquisition attempt by an undisclosed Fortune 500 company was taken off the table.
"We were on track to be acquired," Dreymann told the publication. "We got a terms sheet, and they left us at the altar at the last minute."
Goodmail is a company that offers a service called CertifiedEmail whose goal is to eliminate security risks in email, and it is one that many organizations turn to when they have important emails to send. Goodmail’s customers include a number of big name retailers from Walmart to Old Navy, not to mention ISPs like AOL, AT&T and Comcast, and government agencies like the FBI and the FDA.
Two year’s ago there was a bit of a media frenzy surrounding Goodmail’s apparent arrangement with AOL; if you don’t recall the exact players you might remember national news coverage of the "email postage" scare in spring 2006. Well, Goodmail’s back with a new CEO and a new plan: certifying video email.
If a fish salesman’s brother tells you his brother’s fish is the best in town, do you take his word for it? Or would you think it, um, fishy? So when AOL’s brother releases a report that use of Goodmail’s Certified Email resulted in a 30% increase in response, shouldn’t we subject it to the same scrutiny?
The high drama surrounding AOL’s arrangement with Goodmail’s CertifiedEmail service was further escalated Thursday after MoveOn.org, one of the company’s most brutal critics, announced that AOL had blocked emails containing links to MoveOn’s petition site, DearAOL.com.
Goodmail CEO Richard Gingras appears to have employed the Jedi Mind Trick to convince the California Senate that AOL’s Goodmail arrangement was never about fighting spam and phishing. One imagines a room reduced to murmurs and page flipping as reporters dig through their notes from February.
Plans by AOL and Yahoo to embrace and implement Goodmail’s “Certified Email” solution, even with allowances for non-profit groups, has drawn criticism from a broad swath of the Internet-using public; we’re going to discuss why this is a good first start if only it extended farther to metering for all email.
We may never know what happened before AOL ran to the microphone to announce their Enhanced Whitelist’s resuscitation. But both Goodmail and AOL deny there was any intent to corner the bulk email market, leaving the world outside AOL conference rooms to wonder.
Let’s start by putting out a fire. America Online is not, repeat, is not phasing out its Enhanced Whitelist email system and rewarding that elite group of good emailers by extorting a fraction of a cent per hyperlink and image laden emails through Goodmail as a new type of email postage charge.