When I consult with small and home based business owners, more times than not one of the greatest concerns they have is how to increase reach to a targeted market while keeping costs down. Hands down, effectively using the power of the Internet is the cornerstone to achieving this outcome. More times than not, companies are not using their Internet presence as effectively as they can.

The price of gold fell to its lowest level in five-week because of fears the Federal Reserve increase interest rates even quicker.

The myth that you can’t make money online with resale digital information products will be EXPLODED right now.

Web analytics company WebTrends has launched WebPosition Gold 3.0, the first new release of the product in over two years. Version 3.0 integrates WordTracker and WebTrends to help manage all aspects of the search engine optimization process by using one product. “It brings together the leaders in search engine marketing and web analytics to be really the first player that can truly provide marketers with a full online story for their combined paid organic activity,” Coleen Carey, Director of Product Marketing, WebTrends, told WebProNews on Friday.

It is a well established fact that search engines simply adore (relevant) textual content above anything else. However, in our experience many corporate web sites are at a loss when required to generate search engine optimized content, be it for cloaking, be it for more conventional techniques of optimization.

We all agree that it’s important to check your search engine rankings periodically. After all, unless you monitor your rankings, you won’t know when pages have slipped in ranking or fallen from the index altogether.

Mistakes. We all make them and no one wants to admit to them. We’re all faced with the question, how do we recover after we make the occasional slip-up? When it comes to e-mail marketing there’s a huge debate over whether to ‘fess up or to make like an ostrich and stick our heads in the sand. I’ll offer my solution in four words: Own up to it.

You have your business up and running. But that is only one part of the puzzle is solved. The other part is your marketing which is the far most important part to solve. Like many people who have asked this question over and over again, how do I get traffic to my site?

How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they just a nuisance, or are they really the gold mine that all the “gurus” claim?

The NASDAQ Composite (COMPX) opened modestly higher at 1611.17 on Tuesday, and, thanks to the substantial rise in fear on Monday, COMPX spent the entire session in positive territory with a close significantly higher at 1627.67, +23.70 (+1.48%).

Suppose you received the following message from a reader of your newsletter. How would you handle it?

The success of most retail businesses depends upon generating repeat business. This is as true online as offline. You need to attract people who come to know and trust you, who are confident your advice is sound.

What is an article bank?

Just as shamans, snake doctors and financial folks once freely dispensed unregulated advice and wares to the public, business coaching currently requires no specific training, experience or credentials. Any organization or individual, including your neighbor, bartender or hairdresser, can legally profess to be a coach.

One way many business owners market their businesses is by writing content for their online newsletters (e-zine), classes they teach, and articles they provide for other types of marketing strategies. Would you like to take those articles to new heights? Then provide your work to other e-zine publishers as well as newsletters and magazines, too.

Today, everything is a cold plastic manufactured product. In the “old days”, everything was painstakingly hand-crafted from wood. People love the quality and warmth of hand-crafted wood products. If you like to work with your hands, you can profit from the demand for these products.

The October 2002 Consumer Email Study by DoubleClick revealed some customer preferences that can help you improve your opt-in email marketing results.

First, getting your prospect/customer to open the email can be no small task. No matter what you say in your email, if they never open it, it’s a lost cause.

Do you know who buys, or is likely to buy, your products, services, or information?

There is a Growth Formula I have used in Coaching that has really made some huge shifts In the lives of those who apply it.

Understanding your Web site’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s “market research that cannot lie” – and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, but also for your overall business and marketing plan.

1. Find
2. Ask
3. Listen
4. Sort