All Posts Tagged Tag: ‘GM’

GM Marketing Head Joel Ewanick Resigns Just a Couple of Months After Yanking Facebook Ads

Barely two months after we learned that General Motors was yanking nearly $10 million worth of Facebook ads, the man behind that decision is no longer working for the company. Joel Ewanick, GM’s marketing chief, has resigned his position effective immediately. The 52-year-old worked with GM for two years, and had only been CMO since December 2010. A few days …

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Facebook Ads: General Motors Wants to Do Business Again

Facebook ads don’t work, General Motors boldly proclaimed days before the social networking site’s much-heralded IPO. The car manufacturer’s declaration, coupled with their decision to end their advertising campaign, is thought by many to have played a role in Facebook’s poor stock market performance. Now, about a month-and-a-half after GM decided these ads weren’t worth the money, the company is …

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GM Could Return To The Facebook Ad Fray [Report]

Just days before the big Facebook IPO, the company was hit with a rather embarrassing blow from another well-known American company. General Motors announced that they were yanking all of their paid ads from Facebook, saying that they weren’t sure about their effectiveness and how they fit into future marketing strategies. Read: Facebook ads don’t really work and we’re getting …

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Chevy Sonic, Spark Are First To Get Siri Eyes-Free

One of the highlights of Apple’s WWDC 2012 keynote was the introduction of iOS 6. During the presentation, Apple unveiled a bunch of great new features that would be coming to their mobile operating system when it launches alongside the new iPhone this fall. Among those awesome new features were improvements to Siri, and the addition of turn-by-turn navigation to …

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Facebook Ads: Company Claims Its System is Effective

Facebook ads do work, the company claims, and it has a brand new report to illustrate their point. According to Bloomberg, the company issued a report with ComScore which indicates advertisements on the social media site have helped a number of different companies, including Starbucks and Target. On average, companies that spent $1 on ads received $3 in return. Facebook …

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Facebook, Advertisers Still at Psychological Loggerheads

Facebook’s still clutching onto the belief that it can have its marketing cake and eat it, too. The company, or more directly, the company’s CEO and founder, Mark Zuckerberg, is steadfast in maintaining that ads don’t interrupt the user experience of the website. However, major league advertisers have no qualms about making those interruptions – just look at any television …

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Toyota Edges Past GM as World’s Largest Carmaker

Toyota has again beat out General Motors to become the world’s largest car manufacturer. In the first quarter of 2012, Toyota sold 2.49 million cars, again pushing ahead of GM, who sold 2.28 million. Coming in at number three is Germany‚Äôs Volkswagon, with sales of 2.16 million. Toyota first beat out GM in 2008, but then saw setbacks after the …

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GM to Relaunch Marketing of Volt

According to GM CEO Dan Akerson, General Motors plans to relaunch an advertising campaign for its electric Volt in the next one to two months. Akerson made these comments at a press conference on Wednesday. GM recently halted production of the electric car for 5 weeks, to allow demand to catch up with supply. GM planned to move 10,000 Volts …

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GM, Ford Create Alternative Super Bowl Rivalry

Now that the Giants have won the Super Bowl, we should be able to forge about Super Bowl rivalries, right? Not if Ford has anything to say about it. You may have seen GM’s ad during the Super Bowl. It pokes fun at Ford owners’ inability to survive the apocalypse because one’s truck model definitely changes survival odds. The ad …

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