All Posts Tagged Tag: ‘ginsu knives’

Barry Becher, Television Marketing Guru, Dead at 71

Barry Becher is a name you may not immediately recognize, but there’s a very strong possibility you’re extremely familiar with his television commercials. Becher, along with partner Ed Valenti, are credited as creating modern-day infomercial marketing with their Ginsu knife commercials. The ridiculousness of the television spots, coupled with some memorable one-liners and marketing slogans, helped establish Becher and Valenti …

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