All Posts Tagged Tag: ‘geotargeting’

Twitter Expands Geo-Targeting Options for Promoted Tweets

Back in July, Twitter began to allow promoted tweets to be targeted by location. The geo-specific ads were dubbed ‘targeted tweets” by Twitter, and allowed brands to reach specific audiences without first sending a tweets to every single one of their followers. The feature was first tested with big name advertisers like Coca-Cola and Wendy’s but is now currently available …

Read More

Google Launches New Local AdWords Targeting Options In 11 Countries

Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns and reporting will more precisely match TV-based audience data and campaigns. If you’ve been using metros, you’ll notice that the …

Read More

Geotracking Techniques Getting Closer and Closer

The idea behind anonymity in regards to the Internet is contentious at best — are you truly anonymous if online activities can be tracked to IP addresses — it might just be a thing of the past completely. More and more, there are legitimate concerns over what happens to all the geolocation data we produce. Who uses it, how long …

Read More