WebProNews

Study Shows Gen Y Not In Love With Twitter

Marketers who spend time on Twitter may not want to count on it as a way of reaching consumers under the age of 25.  The results of a new study indicate that only 22 percent of people who are part of Generation Y (defined here as 18-to-24-year-olds) use the micro-blogging site.  This statistic, which was released by the Participatory Marketing Network, doesn't say great things about Twitter's popularity among traditional early adopters.  And it looks even worse next to a second PMN stat: 99 percent of Gen Y consumers have a profile on at least one social networking site. 

Internet Demographics

People interested in social media marketing often ask me how age impacts Internet usage, and there’s clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly.